It was 1,278 days ago that we invented Inside Line. That's 3.5 years for the thick. And so far it's going really well. In that time we've published about a billion articles, videos, photos and blogs. And our audience (that's you) has risen from zero to 4,000,000 people. That's right, 4,000,000 people visit Inside Line every single month and look at more than 24 million pages of content.
Yeah, we're doing something right. Inside Line is a success story by any measure. I figure the site's meteoric rise is a result of all the high-quality editorial we deliver each and every day.
You know what I'm talking about. The beautiful pictures. The action-packed videos. The tell-it-like-it-is road tests, cutthroat comparisons and exclusive spy videos. Every single day we work our asses off to make you, the Inside Line audience, so happy you come back for more tomorrow. And you have. Right now, www.insideline.com is the largest automotive enthusiast Web site on Planet Earth.
And it's about to get better. We're hard at work reinventing Inside Line. We have embarked on a plan to elevate IL to a new level, making it not only the best automotive site out there, but the most creative and emotionally compelling special-interest Web site in the world.
We will offer bigger photos and videos, of course, but also some novel and original concepts of navigation and user interaction. This will not just be "the next cool thing," but a major milestone in Web design.
If you think Inside Line is great now, well, you ain't seen nothin' yet except the tip of the iceberg. We're just getting warmed up. Stay tuned as we put the pedal to the metal and shift this sucker into high gear. And now I've resorted to an endless string of insipid clichés, which means it's time to go.
But check back to this space every once in a while to learn more about Inside Line's complete redesign. We might even show you what we're working on along the way, you know, like when a car company rolls out a concept car at an auto show. We want people to know what we're up to, and we want them talking about it.
Tell us what you think. What would you like to see on the new and improved version of Inside Line? Besides more of everything. We already know that part.
Scott Oldham, Inside Line Editor in Chief
Categories: Inside Line Redesign