This is the Rally Fighter, a kit car built by Local Motors, an upstart builder based in Massachusetts. Unlike most of the other custom-built cars at SEMA, the Rally Fighter was designed entirely through the use of crowd sourcing.
Through competitions on its Web site, Local Motors asked users to submit designs and let the community choose its favorite. The Rally Fighter came out on top, so Local Motors commissioned the build and used crowd sourcing for everything from the engineering to the materials.
It uses a BMW twin-turbo diesel power plant and various off-the-shelf parts to keep costs down. Local Motors says it plans to eventually build as many as 3,000 Rally Fighters and sell them for around $50,000 apiece. Other models are expected to follow, all chosen and designed by committee.
It's an interesting idea and the Rally Fighter looks to have turned out well. But to be clear, the Rally Fighter is not a car, and Local Motors is not a new kind of car company. At least not yet. Click through to find out why.
Continue reading Local Motors Rally Fighter at SEMA: A Good Start, But....

