OK, so it's unimaginatively titled, "Volvo the Game," and it makes no secret of the fact that it's advertising for the Volvo S60 concept unveiled in January, and it's merely a free download for your PC from Volvo's website.
But this promotional video game could actually be worth checking out. Volvo contracted with the Swedish game developer, SimBin, which has a reputation for making hard-core PC racing simulations (GTR Evolution, for example), though the company released its first console-exclusive title (published by Atari), Race Pro, for the Xbox 360, in February.
You don't have to pay for Volvo the Game, of course, so it's a slim affair -- just six cars and two tracks. The S60 concept is one of the cars, obviously, while the others are race-prepped Volvos of the recent past -- a 240 Turbo Group A, BTCC (British Touring Car Championship) versions of the 850 wagon and first-generation S40 sedan, the STCC (Swedish Touring Car Championship) S60 sedan, and the C30 competing in the 2009 STCC.
The tracks are a little obscure -- Gothenburg Eco Drive Arena in Sweden and Chayka near Kiev, Ukraine -- probably a cost-trimming measure rather than a reflection of the cars or the game itself. After all, the Nurburgring Nordschleife is one of the tracks in SimBin's normal racing sims.
We're downloading the game for a quick spin, but if you don't want to commit to that, there's a preview video after the jump.
Continue reading Volvo Creates Racing Sim for PC to Promote Volvo S60 Concept.
Categories: Concept Vehicles,Volvo