322 Posts in

Mercury Straightline Archives

2010 CES: We Gets Hands-On with MyFord Touch

What comes after Ford's Sync voice control technology? It's called MyFord Touch, and soon MyLincoln Touch (and if you're really optimistic, MyMercury Touch) and it debuted at this week's 2010 Consumer Electronics Show in Las Vegas.

It's basically a new control interface that gives you dominion over nearly feature in your Ford. MyFord Touch doesn't replace Sync; rather, it integrates with Sync. Ford has recently announced new features for Sync, including in-car WiFi capability, smart phone apps and iTunes tagging when you're listening. More crucially, Ford has made a round of improvements to Sync's often fallible voice recognition and command capabilities.

Edmunds.com tech guru Doug Newcomb walks you through the major features of MyFord Touch in this video.

For a more detailed look at MyFord Touch and the new Sync features, check the Edmunds CarPool blog.

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Toyota Leads in Recalls for 2009

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Toyota recalled nearly 4.9 million vehicles in 2009 -- the most of any automaker in the U.S., the Detroit Free Press reports. This is the first time Toyota has ever led in annual recalls, and of course this milestone is the result of the floor mat debacle during which 4.3 million vehicles were recalled.

Free Press writers crunched the numbers on the National Highway Traffic Safety Administration (NHTSA) Web site. Ford came up second with 4.5 million recalled vehicles -- most of them covered by recalls for cruise control switches that can catch fire, a chronic defect in older Fords.

Next up was GM was 2.2 million recalled vehicles, followed by Hyundai with just over 1 million and Nissan with 700,000+. Chrysler rounded out the top five with 590,000.

You can see the full list in the Free Press article.

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The Mechanic's Fearless Forecast for 2010

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This semi-regular column is written (in his own blood) by an automotive sage and noted malcontent, known as The Mechanic. Mercilessly beaten as a child with rolled-up back issues of old car magazines, our free-spoken hero developed a unique "for your own good" take on cars and the auto industry, along with an unfortunate habit of setting himself ablaze. Later, after a distinguished career as an automotive journalist and magazine editor, he cast off the reins of his musty oppressors, carved out his superego with a plastic spork and became The Mechanic.

As 2009 hits the Great Dumpster of Memory, I've decided to binge on the wife's hard egg nog, reflect on what I've learned over the last 12 months and tell you what it all means for our future. Your future. Now self-reflection doesn't come easily to me, so when I do reflect I don't get nostalgic or weepy. I usually just get pissed off all over again.

Not that 2010 isn't going to be a great year. It is. But it ain't all going to be beers on the beach either. In fact, the auto industry has a critical 365 days ahead of it. It's sink or swim time for everybody.

Anyway, here's what I see clogging our automotive sewer line over the next 12 months. Happy New Year.  

Continue reading The Mechanic's Fearless Forecast for 2010.

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Ford Gets Over Its Cold Feet About Warming Our Cold Hands

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Now it is true that we are an unusually hearty crew here braving, as most staffers do, the radically unpredictable and inhospitable climate of Santa Monica, California. Once tiny pellets of water actually rained down from the sky, slightly dampening freshly washed Porsches and freshly groomed small dogs. It was like a lawn sprinkler, but it came from the sky!

So you can see why we'd be so excited about Ford Motor Company's announcement today that it would begin offering heated steering wheels on some models (first on the 2011 Lincoln MKX). Because cold hands suck.

Also, the company announced that it would begin selling a factory-installed remote starter, which has got to be one of the all-time finest inventions known to man. Now, it is true that General Motors and little-known "carmaker" Chrysler have previously produced such items. But owners of Ford Motor Company vehicles had to either start their cars while in the vehicle or have some dude with face tattoos cut into their car's wiring to install an aftermarket unit. And, like other factory systems, Ford's is integrated with the vehicle's available automatic climate control system and heated/cooled seats and, yes, heated steering wheel to bring the cabin to a comfortable temp.

The system will eventually be offered for every Ford Motor Company vehicle (Yes, even for Mercury). It will debut on the 2011 Ford Super Duty pickup.

Oh, and Ford doesn't want to hear your whining about letting a cold engine idle and increased emissions, etc. Ford says its engineers estimate that the remote start could reduce hydrocarbon, CO and nitrogen oxide emissions by up to 75 percent because it preheats the catalytic converter on cold starts before those first few emissions-rich accelerations.

Update: Chevrolet just sent us a press release that says just about exactly the same thing as the Ford press release sent a couple hours earlier. Difference is, Chevrolet got to point out that it has offered factory remote start since 2004. Maybe it's just a cold day in Detroit today or maybe this is just good old cross-town bickering. Whatever. Can't you two just get along and get to work on the electro-shawl that Detroit Editor Daniel Pund has been asking for?

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Every 2010 Model Change All in One Place

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Curious whether the new 2010 Honda Accord has an optional neck massager? How about the tow rating on the Ford F-150? And what about those European cars, they're always adding some new totally nonessential technological "feature."

Now there's an easy way to find out. Our 2010 Buyer's Guide lists every model change from every manufacturer. From colors to options to full redesigns, it's all there.

2010 Buyer's Guide 

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Ford Posts First Sales Gain of the Year

The July sales numbers are in, and the Ford Motor Company is looking pretty good.

Taken together, sales for the Ford, Lincoln and Mercury brands were up 9% over the same month last year. It' also posted the first year-over-year sales gain since November of 2007.

Highlights of the numbers include:

Ford Fusion and Mercury Milan sales up 66% and 60% respectively.

Ford Escape and Mercury Mariner sales up 94% and 71% respectively. 

Ford Focus sales up 44%.

Strangely, Ford Ranger sales were also up 65% in July, so Ford's claim of having the "freshest lineup in the business" is always the reason for its big numbers.

AutoObserver: Cash for Clunkers Produces July Sales Boost


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America's Best Woodies On Display This Summer

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One of the more unusual collections headed for Monterey this summer is the Nick Alexander Collection. A well-known Los Angeles car dealer, Alexander amassed what is considered one of the world's finest collections of pre- and post-war wood-bodied wagons. He even built a restoration shop near of one his dealers just to work on the various cars over the years.

In August, RM Auctions will offer 52 different vehicles from the collection, all with no reserves. In  other words, if you've always wanted a classic woody and you have the cash, this is the chance of a lifetime.

RM Auctions


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Ford Owners to Gather in SoCal, Talk About Fords

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With what passes for winter in Southern California quickly fading and summer fast approaching, it's time for the annual Fabulous Fords Forever show in Buena Park, California.  This year not only marks the 24th anniversary of the show itself, but also the 45th anniversary of the Mustang, the 50th anniversary of the Galaxie and the 70th anniversary of Mercury.

Although Mustangs make up a fair bit of the cars in attendance, don't think this is a one model show. With an expected attendance approaching 2,000 vehicles, from Pintos to Panteras, if Ford had something to do with it, you're likely to find an example of it parked on the grounds.

Mark your calendars for April 19th, and set aside a good half day to soak in all the hydrocarbons and hot dogs you can handle.

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Buick, Jaguar Come Out On Top in Latest J.D. Power Dependability Survey

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J.D. Power's latest dependability study, which surveys the first three years of ownership, says Buick and Jaguar owners experience the fewest problems. Lexus, Toyota and Mercury rounded out the top five.

The single most dependable model was the Lexus LS 430. Toyota had the most segment winners with five (Highlander, Prius, Sequoia, Solara and Tundra).

There were a few other interesting pieces of information contained in the report. The average age of a used vehicle trade-in has risen from 65 to 73 months in the last three years. J.D. Power also said that overall problems have decreased at a rate of 10% a year since the beginning of the study.

J.D. Power



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Behind the Numbers: What Hit and What Missed in 2008

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You may have already seen the sales totals for December, and 2008 as a whole. If not, here's a summary: not good. For a more detailed look, check out the industry wide 2008 sales analysis over at AutoObserver .

We assembled something a little different though. Instead of assessing the big picture, we looked at the sales numbers for individual models. Which new models flopped, which old models recovered, that sort of thing. Some of the results we expected, others were a little more eye opening.  See for yourself after the jump.

Continue reading Behind the Numbers: What Hit and What Missed in 2008.

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Ford to kill Mercury Sable

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In what could be the first indication that the Mercury brand is about disappear, Ford has confirmed to Inside Line that the Sable will axed this spring.

As you know the Sable, like all Mercury models, is merely a clone of some other existing Ford model. Sales are down 21 percent this year, which is the reason for its dismissal, so says a Ford spokesman.

Here's Inside Line's take: Ford Will Kill Off Mercury Sable in the Spring

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Might this financial crisis force GM and Ford to finally drop brands?

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Everyone knows GM and Ford have too many models, too many brands, too many dealers, too many of just about everything and anything one can think of. So might this financial mess be a blessing in disguise? Might this be just the impetius for the General and Ford to do what just about everyone thinks should be done: Shed--not just some of their excess models--but instead shed some of their excess brands?

AutoObserver seems to think that this could be in the cards, as the market just can't support so many redundant brands. Put them out of their misery. Make them extinct, just like the Woolly Mammoth and countless other critters that have ceased to have a reason to exist.

At GM, Pontiac, Buick, Saturn, GMC and Saab certainly all fall into that category. Might we see a lean and mean General Motors consisting of just Chevrolet and Cadillac, with maybe leaving Buick strictly for China?

And Ford? Might this be the time to cut Mercury; and maybe even cut Lincoln loose, by replacing it with Volvo?

If GM and Ford are going to do this, now is the best time to do so.

COMMENTARY: For Bailout Blueprint, GM, Ford Might Finally Burn Rubber on Underperforming Brands

Related story here.

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2008 L.A. Auto Show: 2010 Mercury Milan Hybrid

10.mercury.milan.hybrid-555.jpg Cast aside in the corner, the 2010 Mercury Milan Hybrid sure played second fiddle to its Ford Fusion Hybrid sibling today during the Blue Oval's L.A. show press conference.

Jim Farley, Ford's group VP of marketing and communications, confidently said, "With Fusion and Milan, Ford will become the number-one producer of hybrids in America."

That's all the love the Milan Hybrid received as the spotlight shone brightly on the Fusion. -- Kelly Toepke, News Editor

Read the 2010 Mercury Milan Hybrid full story

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2008 L.A. Auto Show: 2010 Lincoln MKZ

2010 Lincoln MKZ at LA Auto Show

Since they have about $1.38 in available cash these days, Ford passed on doing separate press conferences for Lincoln, Mercury and the Blue Oval. Instead, they did one all together -- problem was, they weren't all on the same stage. As we sat there staring at the enormous Ford stage, this disembodied voice started speaking. We could see the teleprompter, but no promptee. Ford had called the auto show equivalent of an audible and started its 2010 Lincoln MKZ press conference over the gathered media's right shoulder at the Lincoln area (which moments earlier was the hors d'oeuvres station).

CLICK TO ENLARGE 2010 Lincoln MKZ Anyway, I managed to get over there in time to hear the presentation and snap a few photos. The refreshed 2010 Lincoln MKZ now looks much less like a rebadged Fusion taking multiple design cues from the MKS (customers have apparently identified the split grille as "Lincolnesque"). In particular, the tail doesn't seem to be as high, lending a sleeker appearance. The interior is much richer-looking than the outgoing retro cabin and is a spitting image of the MKS.

There wasn't much mention of Mercury at the press conference, just the new Milan Hybrid sadly sitting in a corner. -- James Riswick, Edmunds.com Automotive Editor

For full details, check out Inside Line's 2010 Lincoln MKZ Auto Show story.

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Mercury Sable and Ford Taurus X may get axed

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The news of the Sable possibly being dropped is no surprise; same with the Taurus X. I must say, however, the Taurus X has had one of the shortest product lifespans of any recent vehicle that I can think of.

"The Taurus X doesn't really have much of a place anymore," said Erich Merkle of Crowe Chizek and Co.

"The Sable is a good enough car, but it doesn't really matter because they don't sell enough of them to make a difference."

Full story here.


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