Updated
It was pretty clear the Lexus LF-Ch concept from Frankfurt was aimed at European buyers. Sure, it was designed mostly by Toyota's Calty studio in Newport Beach, CA (with some input from the European studio in Paris), but it's small and it's a hatchback.
"It's aimed at the C premium class in Europe," said Nancy Hubbell, Lexus communications manager. "That's the largest luxury category there, and we've never had a player."
But that doesn't mean Lexus wouldn't want to sell a production version of the LF-Ch in the U.S. Existing C premium players like the Audi A3 and BMW 1 Series have done rather well here. (Ha, well, not really in the 1er's case, but that's why BMW should have imported the 5-door hatchback version, right? Right?)
Although Hubbell says the LF-Ch would be a ways off ("not even in the next year"), she notes that Lexus is "definitely trying to gauge customer reaction."
Since most of you aren't going to hop on a plane to Frankfurt, Lexus has conveniently set up a web site. You can sign up for updates, naturally, or you can take a multiple-choice survey and weigh in on the styling.
Perhaps the most telling question is this one, suggesting a production car wouldn't necessarily even be a hybrid:
Does the Hybrid powertrain feature add to the appeal of this car?
--> Yes, I want MPG with looks and handling.
--> No, the hybrid attribute does not add to the car's appeal.
--> Doesn't really matter.
Of course, there's also a question about your involvement in social networking and Lexus has updated its Facebook page.
Lexus LF-Ch Survey
2009 Frankfurt Auto Show: Lexus LF-Ch Concept
Categories: Concept Vehicles,Frankfurt Auto Show,Hatchbacks,Hybrids,Lexus