We all know how much time and money manufacturers have put into advertising for the Super Bowl. As fun as they are, the goal here isn't to entertain us, it's to sell cars.
To try and monitor the effectiveness (as opposed to the entertainment value) of the ads, Edmunds is tracking in real time the impact the ads are causing our site.
Details after the jump.
Hyundai sponsored the Pre-Kick show and aired 3 ads between 3pm and 3:30pm. Activity within the Hyundai brand increased 537% with Elantra seeing a 119% increase.
Audi A8 activity increased 79% (an ad ran at 1:08pm), Chevy Sonic saw a 74% increase (the hour after their 11:10am ad saw a 106% increase) and Ram saw a 373% increase after their 11:40am ad but there was no lasting impression.
The first quarter saw ads from Audi, Hyundai and Chevy*. Audi's S7 vampire spot returned a 283% increase in activity while Hyundai saw a 716% increase based on the Veloster spot. (Genesis activity is up to 495%.)
*Chevy aired their Silverado apocalypse ad late in the quarter and impact is still being tracked.
kplacer says:
05:26 PM, 02/ 5/12
One thing is no different, though: Edmunds is still cheerleading for Hyundai.