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Lexus Builds a Racetrack Based Around SI Swimsuit Model

Lexus_TORI500_001.jpg

This one gives "She's got great curves" new meaning. For its tie-in advertising with the Sports Illustrated Swimsuit edition, Lexus has designed a race course around the scaled-up dimensions of ultra-hot Tori Praver. They call it the Tori 500.

Racing around the gigantic form of a swimsuit model are Scott Pruett and Greg Tracy. The vehicle is a Lexus GS. The winner gets to give Tori a ride...in the Lexus around, uh, herself. Video after the jump.

Supporting this SI Swimsuit Edition ad campaign is a new iPhone app that will let you crop Tori into your photos. Everyone on Facebook will totally believe she was really there.


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6 Comments

elgac says:

08:06 AM, 02/15/12

They could have and should have made the track bigger.

ctpaul says:

08:33 AM, 02/15/12

Where's the JLo track for the Fiat?

blackdynamite1 says:

09:21 AM, 02/15/12

Even chronic haters are stumped!

Bravo, Lexus Marketing Dept. (Clap,clap)

Bravo......
BD

ctpaul says:

11:16 AM, 02/15/12

More likely than that they are stumped is that they are not good at one handed typing....

bonzjr says:

11:36 AM, 02/15/12

I don't know about F-Sport yet.

But seeing these ads I definitely want to F-something...

speedynk says:

02:03 PM, 02/15/12

Tasteless

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