Here's Chrysler's Clint Eastwood Narrated "Halftime in America" Super Bowl Ad

I thought that was the best ad yet. Yes Fiat owns part of Chrysler but I see this as much more of a partnership than the Diamler years.

Fiat owns 53.5% of Chyrsler. There is no partnership, Marchionne is in charge. Who's talking about the Viper? He is, not Chrysler. New Dodge Dart? Fiat engine.

http://www.egmcartech.com/2011/07/23/fiat-buys-6-u-s-treasury-stake-in-chrysler-now-owns-53-5/

I guess you two don't understand how business works. Chrysler LLC is an american company that is majority owned by an italian corporation (that you can also invest in). They still have their headquarters in auburn hills, MI with that employs over 12k people. They still have plants in the US and elsewhere in north america. The cars are still designed here and built here. The partnership is a good one and will help both companies.

lostboyz,

I do understand business. Chrysler profits are returned to Italy, not to the United States. Your patronizing excuses for Chrysler are of the same caliber as those given by our own patronizing politicians.

A higher % of Chrysler's vehicles are designed and built in the US than Ford or GM. Fiat only a majority stake, but Chrysler's vehicles are more "American" than their domestic competitors on average. The Dart is an American compact built on a Fiat platform. The design is completely Dodge. Regardless of who owns majority stake Chrysler's revival has led to lots of jobs being added in the US.

rl5,

"The Dart is an American compact built on a Fiat platform. The design is completely Dodge." You may want to reconsider your reasoning with those assertions.

"American" = North America, Central America, and South America. One may also claim that Budweiser Beer is still "American" because the brand and Anheuser-Busch are now owned by a Brazilian and Belgian conglomerate.

It's no longer "Halftime in America", we have become the Patriots.

Arguing that Fiat-controlled Chrysler is American is like trying to argue that TEMA Inc. (Toyota Engineering & Manufacturing, North America) is an American company because it is headquartered in Kentucky.

Neither are publicly traded companies, although both their parent companies are publicly traded. Both do exclusive design work in the US, but both also do design work that is spread internationally. Both export USA-assembled cars to other countries, and both import assembled cars from other countries.

You could argue which one supports more jobs, or generates more revenue directly for American communities, or which benefits American owners more, but that's not a debate I'm willing to go into, simply because there are too many angles and positions to be covered in a comment.

I think this ad was awesome and a great followup to last years Eminem ad.

Also, I think this was an awesome ad, from a reborn company, highlighting a city on the verge of a renaissance.

A worthless ad. Seemed more like something for a political campaign. Maybe Mitt Romney can buy the rights and stick his name at the end.

Chrysler designs and builds a higher % of its vehicles in the UNITED STATES than Ford or GM. Ford and GM rely on overseas engineering and design heavily for cars (not trucks) but Chrysler has a minimal profile outside of NA so most of its products are designed here and plenty of their vehicles are built here. Regardless of how many Toyotas are built in NA most are designed in Japan.

@edsel4u, what profits? They made a massive 183 million, no small number unless you compare that to the 70 billion in revenue. The far larger number is employing over 30k people in this country. Want to make it a more american company? Buy fiat stock.

Sounds like a thank you from Chrysler to Obama for saving them, both looking forward to victory in the second half. Seemed much more political than car-ish, hardly even pictured one. Nice fighting tone.

As to the "owned by a foreign company" BS, before Fiat bought its stake in Chrysler (still 1/2 or so owned by the union medical insurance trust) it was owned by wall street bankers and run by the ex-head of Home Depot (who ran it into the ground) and before that it was owned by Mercedes Benz (a German company which also ran it into the ground). Under Fiat it is bringing out new models, improving existing new models, selling cars and hiring workers. Fiat and Marchionne were the only ones who had the balls and the brains to save Chrysler, it was long since written off by without exception every one else. If it takes foreign company to do this, then so be it. No country even the old US of A is an island, no matter how much we might want to be.

good point. Chrysler wasnt exactly US owned from 98 until 2007. This is GOOD foreign ownership and I think the key is that they are letting Chrysler people design the cars they want to design while providing platforms and some engines. Lets not forget models like the 300/Charger and JGC have nothing to do with Fiat and are selling well.