This is GoDaddy levels of tricky here. Ford-- like many others -- realized that there is a link between men, sports cars and swimsuit models. They're also smart enough to know that men looking at the Sports Illustrated Swimsuit Edition are not necessarily into dropping the zine to go Google the new Mustang. However good it may be.
So what's a car company like Ford to do? Easy. Put a model in front of a car (a pretty sharp Mustang, though I don't dig the Maltese cross-ish wheels), tell the reader her name is "Dalena Henriques" and then wait. The trap's set...and fool proof.
See, the trick here is knowing that men will see someone in the SI Swimsuit edition and then go to Google to memorize her life's work. (aka: look at more pictures.) The thing is, Dalena Henriques doesn't exist. You wind up at DalenaHenriques.com and see the faceless (often headless) beauty (what we can see at least) posing on and with the Ford Mustang.
"Me and the new Ford Mustang Taillights," reads one caption. "Red Mustang Red Toes," goes another. "No junk in this trunk" is my favorite.
The ad is clever, innovative, and bordering on a rickroll. Well done, Ford. Well done.
(AdWeek)
greenpony says:
07:48 AM, 02/16/12
Heh. I guess you were tricked while browsing your favorite SI?
desmolicious says:
01:43 PM, 02/16/12
So, is the model a CGI creation (or just an illustration) or a real person that is kept anonymous?
zr1man says:
08:43 PM, 02/16/12
So ford cheated by putting fake models next to their cars. Nothing new for ford. The cars might even be fake.
Chevy Runs Deep
greenpony says:
08:52 AM, 02/17/12
"Chevy Runs Deep"
*In Debt
dngirard87 says:
12:56 PM, 02/17/12
I'm not a big fan of those wheels, either. In fact, the first thing that I thought looking at them was that the shape is like the end of a coffin.
rage028 says:
11:45 PM, 02/17/12
It bothers me that the shadows aren't right...
fast_cars says:
11:24 AM, 02/20/12
Isn't that Phoebe Cates in her red bikini!? SOLD!