Last year's Super Bowl was dominated by the Volkswagen Passat / Darth Vader Kid / The Force commercial. The day after, nobody was talking about the game. Instead, some 40 million people were emailing a link to YouTube telling others to watch a commercial.
This year, Volkswagen is hoping to strike gold again with the Star Wars + Cute = Traffic formula, but this time they've got dogs. Barking the Imperial March. One dressed as an At-At.
The Tag line for this teaser spot, Game Day, is "Back. And better than Ever. 2.5.12.
Cryptic. Until then, though, satisfy your inner VW/SW nerd with a VW Super Bowl Party INvite and watch the video after the jump.
transpower says:
07:14 AM, 01/19/12
Maybe people will buy a dog instead of a Volkswagen...
rustyshacklfrd says:
07:57 AM, 01/19/12
Ugh. Saw this last night on TV. It's about 10 times longer than it should be, and didn't make me want a VW any more than the cynically obvious and way too long product placement and Passat-name-dropping-bombs in last night's episode of The Middle. I did make me want faster mute button.
vegan4life says:
08:50 AM, 01/19/12
love it
carfreak13 says:
11:56 AM, 01/19/12
I don't like dogs but that's really funny
sharpend says:
11:32 PM, 01/19/12
Brutal. Should be 15 seconds.
And a total cop-out going with a tired formulaic 'cute animal' spot.