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Lexus has just released their entry into the Super Bowl ad frenzy with this spot they're calling "The Beast."
Lexus says, "The all-new Lexus GS is showcased in this ad because it's the first model to feature the new look of Lexus and it's also the first of nine new or updated models we'll launch this year."
We say that this commercial is one of the more boring we've seen and is more suited to prime time TBS than the Super Bowl.
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blackdynamite1 says:
11:25 AM, 01/31/12
Time to release THE BEAST from the Far East!!
BD
ddark13 says:
11:29 AM, 01/31/12
never heard "the beast" applied to a cvt automatic hybrid
blackdynamite1 says:
11:39 AM, 01/31/12
That is the "F-Sport" featured.......
BD
stangmatt66 says:
11:41 AM, 01/31/12
Looks like Lexus is also teasing the 4 crates in the background. 4 new models coming soon?
blackdynamite1 says:
12:36 PM, 01/31/12
"A product avalanche" says Mark Templin, GM for Lexus USA
BD
danil34 says:
12:46 PM, 01/31/12
Hey its a nice car. But can Lexus really called it the beast when it only has 3.5 liter engine?
Probably its a camry engine inside.
scorp76 says:
07:19 PM, 01/31/12
I still have a hard time believing something so godawful ugly was approved for production. Beast is describing the design, obviously, since its as hideous as any horror movie creature.
blackdynamite1 says:
08:02 PM, 01/31/12
I love that it is impervious to damage, and can break out of steel containers without a scratch!
That paint is bad-ass, and I think the body is made out of Adamantium!
BD
stonehammer says:
08:42 PM, 01/31/12
lexus! the pontiac of luxury cars!
billt9 says:
02:49 AM, 02/ 1/12
Toyota, where's your V6 twin turbo? Everyone else has one. Nissan, BMW, Porsche. Time to make the Camry engine 450 hp.
throwback says:
05:50 AM, 02/ 1/12
"it's also the first of nine new or updated models we'll launch this year."
Does Lexus make nine models? I count the IS, GS, LS, CT, RX, GS, LX
blackdynamite1 says:
06:42 AM, 02/ 1/12
Lexus will introduce many redesigned models this year, and add some new models as well
This is The Year of Lexus!
BD
rl5 says:
11:34 AM, 02/ 1/12
i think the 9 models counts GS and HS hybrid as "two models". New ES and presumably an ES hybrid would be 2 more, etc.
WasAPasserBy says:
12:54 PM, 02/ 1/12
10 models as of now in the lineup (although the HS is DOA for 2012)
IS, GS, ES, LS
RX, GX, LX
CT, HS
LFA
9 new/updated models? GS, GSh, LX, ES, IS, LS LSh, and ESh.
Add the HS since the update is for it to disappear and you have 9 :P
blackdynamite1 says:
09:00 PM, 02/ 1/12
PasserBy
LX, GS and GS F-Sport are 3 already
BD
bimmerjay says:
07:59 AM, 02/ 2/12
The HS is being canceled already? I guess I shouldn't be surprised.
rl5 says:
08:27 AM, 02/ 2/12
HS has been a flop, especially since the other little hybrid came out