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Here's what I want hear during a video about the new line of tri-turbo, diesel-powered M cars from BMW: Engine noises.
Here's what this video, by BMW, gives you: Everything but engine sounds. Want to hear BMW execs talking about the cars? Want to see them running on a track with loud music streaming over the car noises and fuel economy facts scrawled across the screen?
No? I didn't either, but I still watched this three times hoping to get something good out of it.
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duck87 says:
08:14 AM, 01/27/12
Really? You wanted to hear the soulful and high revving noise of diesel engines out on the track? (sarcasm by the way)
activ8 says:
11:57 AM, 01/27/12
This is typical of marketing folk - they know less what to sell and more of putting themselves out. They love to hear their own voices as if it somehow begets more customers.