2012 Detroit Auto Show Video: Lincoln MKZ Concept

I want that expanding lamp. Bad.

British people are so good at presenting car reviews.

It looks more production than concept, i don't think you'll have anything to worry about.

i still don't like that new lincoln grille; looks too contrived. this concept has some nice details, but overall looks just like a reshaped mks.

I like the car with the exception of the grill. I don't mind the general shape of it, but it is still too big & I don't like the angled eye brow like pattern of the lines. They should make it thinner & use the vertical pattern that's used on the MKX.

Lincoln is on the road to nowhere. This platform sharing nonsense has failed for decades but they refuse to make Lincoln a distinct brand. Dumb.

do i like the looks? yes but it seems what's old is new again. the front reminds me of a '68 firebird with the ironing board hood and pontiac chevron on the middle of the bumper. anyone else see the late 80's buick t type light bar in the rear end?

why sell jaguar and rover then try to build up lincoln now by infusing $? you answered the question at the beginning of the video. ford has $ now they did not then and they needed it. what would lincoln have brought if they sold it? not nearly as much as jag and rover.

I think the car looks good, but I also think that Cadillac is the American luxury brand that is doing it right. Caddy is rolling out dedicated, generally RWD platforms that aim squarely at MB and BMW with available AWD for Audi.

A lineup of only FWD or AWD cars that are mechanically identical to lower priced Fords is a mistake. Alistair asks a really good question, why dump Jaguar just to try and resuscitate Lincoln with warmed over Taurus's and Fusions?

By all means go the ES300 route for the volume leader, but Lincoln must also have a couple dedicated cars to differentiate itself from Ford.

+1 bankerdanny

My take on Alisair's question: Jag and Land Rover have moved on to become reasonably successful, and all of their current models were either born or were in gestation under Ford's owndership -- so that says good things about Ford even Pre-Mullaly. But at the time that Ford sold them, both brands had seen year-over-year losses for the better part of a decade in both market share and profits. They were black holes of constant investment and there was no end in sight. Ford was on a path to being a leaner corporation and, out of money and out of patience, they divested these niceties so they could focus on the core brand. Many would argue that the results have been wonderfully successful for the name "Ford".

One might ask, why not sell Lincoln instead? Well, they couldn't. As the commenters here lament, all Lincolns are, at best, platform adaptations of Ford models. Often they are differentiated by only a couple badges, unique bumpers and lighting fixtures (see current MKZ and Ford Fusion). They're even manufactured in the same factories as their Ford counterparts. So, to sell Lincoln would be the equivalent of selling the best of Ford's own technology (potentially to a wealthy competitor), and would require decoupling the manufacturing as well. You can pretty quickly see the significant net-negative of selling Lincoln.

Looks good, but how will it run? The AWD/EcoBoost SHO drive train makes more sense in this than the boat Taurus. Would make a nice alternative to the AWD Acura TL and Mercedes C300.

I think at New York we'll see them reveal a car with bigger mirrors, door handles, smaller wheels, and perhaps a little tweek to the headlights and grille. With that I think it'll look quite dashing. As for the powertrain I'm betting on a V-6, 8 spd auto, AWD. Inside will have 4 seats and a huge retracting roof. Should be plenty unique from the Fusion. No hint of platform sharing will be evident. I'll be looking at the dealership when this arrives.