Featuring a hand-painted gold dragon on each side, custom dragon embroidery and hand-stitched rear pillows, the 2012 Rolls-Royce Phantom Year of the Dragon Edition is big in China. How big? Despite a $1.2m price tag, the special edition is already sold out. Rolls-Royce did not reveal how many they had actually built.
In related custom-Phantom news, RR claims that deliveries of customized Phantoms to the Middle East jumped from 75 percent in 2005 to a whopping 99 percent in 2011 while U.S. sales of custom phantoms were only 84 percent. Only 56% of all Ghosts are personalized. I would wait for a personalized Phantom, but for a fancy 7-series? Nah.
High-res images after the jump.
agnh says:
12:21 PM, 01/27/12
Sold Out?!? How could I buy one, I am just finding out about this now. This is so much cooler than my "Year Of The Rooster" Toyota Sienna.
fantastic says:
12:52 PM, 01/27/12
@ agnh.... thks for the laugh!
throwback says:
01:59 PM, 01/27/12
agnh, you get the post of the day!
bankerdanny says:
03:15 PM, 01/27/12
Every time I see a modern Rolls it seems like I am looking at a bad Malaysian knock off.
I know some people like them, but I think the modern Rolls is just hideous. If I was given one (and wanted to have a 3 ton luxury car) I would drive straight to the nearest Bentley dealer and trade it in. Off course what I would really do is drive to the nearest Porsche dealer and leave with a 911 Turbo and cash in my pocket.
altimadude05 says:
04:50 PM, 01/27/12
"This is so much cooler than my "Year Of The Rooster" Toyota Sienna."
In the best James May tradition; What the Chinese translation for "Oh cock?"
rollk says:
09:36 PM, 01/29/12
that dragon looks a little, for lack of a better word, retarded.
DLu says:
06:26 AM, 01/30/12
@ rollk,
DUDE, it's a Rolls, everything about it is high-class.