The Grilled Cheese Truck and I have a difficult relationship; they want to sell me delicious grilled cheese sammiches, and I want to eat ALL of the sandwiches. I can spot the truck from 500 yards and nothing but a divided highway will keep me from my gooey prize. But now I may have something new to look out for: a Nissan NV instead of the tried-and-true food truck shape.
The Grilled Cheese Truck is working with Nissan (and the Coolhaus truck -- overrated and not-frozen-enough ice cream) to show the scope and potential of the NV by serving grilled cheese at the L.A. Auto Show Press Preview Days.
This isn't the first time automakers have turned to food trucks to show their wares: At last year's L.A. auto show, Mercedes-Benz brought out Sprinkles and its Sprinter-based mobile cupcake delivery van.
nazty1 says:
10:50 AM, 11/15/11
A friend of mine has one of these. It may not be the best looking van on the road, but the capacity (both towing and interior) and the fuel mileage actually surprised me. Make an RV and I'd buy one in a heart beat.
bodyblue says:
11:01 AM, 11/15/11
Food trucks are all the rage these days......the old "roach coach" has been put out to pasture and there are some really good things being made in trucks today.
kain77 says:
12:30 PM, 11/15/11
Go to a sketchy neighborhood and spot the taco truck with a long line of day laborers. As close to a guarantee of gastronomical goodness as it gets.
hybris says:
07:04 PM, 11/15/11
This could be Nissan trying to seek in under the radar and break in to the 3/4-1 ton truck market. This could get very interesting to see how hard Nissan will fall over.
deagle13 says:
10:40 AM, 11/16/11
I'll take a Sprinter, please...
sfcruzin says:
11:13 AM, 11/16/11
The enormous schnoz is way out of proportion. The stubby nosed Sprinter looks much easier to maneuver in and out of tight spaces on crowded city streets.
nycinformer1 says:
04:34 AM, 11/26/11
This is a REAL Kool truck to be a food truck!!
www. thefoodtruckmarket dot com