Commercials. We love to hate them, hate to love them, but they're all tangled up in the American story. Take "My Dad's Car." It's the most heartwarming ad spot to date in the "Chevy Runs Deep" campaign, and it's a rewriting of a centuries-old fable: Dad buys '65 Chevy Impala SS and drives/loves it for 20 years. Family faces tough times so Dad sells beloved Impala. More than 20 years pass, and Dad's sons find that very same Impala SS, buy it and surprise Dad with it.
Unless your heart is a chunk of ice, you can't help but shiver over that one. And yesterday at the 2011 L.A. Auto Show, Chevrolet invited Herb Younger, his sons and his Impala SS to be part of the press conference.
Their cameo didn't have much to do with the Spark or the Camaro ZL convertible, but the aroma of unburned hydrocarbons primed the crowd for the latter. We're only disappointed Younger wasn't allowed to do a burnout.
And here's the arrival of the Impala SS at the Chevy press conference:
And the commercial itself...
cml says:
11:41 AM, 11/17/11
Back when G.M. was General Motors, not Government Motors. Sweet car!
bankerdanny says:
11:59 AM, 11/17/11
We briefly had a convertible version of this car. Metallic blue with a 396 big block.
revn says:
03:25 PM, 11/17/11
Oh Impala. How different you are today :(
wjtinatl says:
10:01 PM, 11/17/11
Great car and a decent commercial as well. Doubtful anyone will shed a tear if their 2011 Impala LT shows up in the drive way in 2056 however!
descemet1 says:
05:40 PM, 11/18/11
So cool to see what a classic car means to people. And anyone that mumbles about today's cars being so so different, should look at the 2013 Camaro ZL1 that rolled out after the Impala. 580hp and the camaro's technology blows most new cars away.