For a number of reasons, we've never had a Tata Nano in our garage for testing. Though, certainly, if we had, we'd have complained that the $3,000 everyman's car was too drab, too common, and needed a more regal hood ornament. Like a peacock. Covered in jewels.
Problem. Solved.
176 pounds of solid gold (currently about $1,800/oz.) with 33 pounds of silver (about $40/oz), diamonds and rubies thanks to GoldPlus (a subsidiary of Titan Industries which is a Tata enterprise) transforms the Nano into something glorious and horrible.
The idea of gold plating something like a Phantom or a Brooklands is kind of played out at this point, but going extreme on the cheapest car in the market? Awesome. A platinum Versa can't be far behind...
Video after the jump...
bodyblue says:
11:59 AM, 09/20/11
That guy reminds me of the guys in the cell phone commercials....
danyall2010 says:
12:29 PM, 09/20/11
Perhaps it should be called the Jaguar Nano!
kain77 says:
12:59 PM, 09/20/11
I half-expected the production crew to break into a song and dance at the end of the video.
heartlessbstrd says:
02:04 PM, 09/20/11
Restraint is for chumps
agnh says:
03:12 PM, 09/20/11
What's up with this dude's hair?
zimtheinvader says:
03:35 PM, 09/20/11
the people in charge of that country should read up on French history.
bc1960 says:
05:49 PM, 09/20/11
It's advertising the jewelry stores they own, not the car. It's over-the-top, but unlike some of the exercises in bad taste that have been done in the Persian Gulf states, I think the traditional mosaic motifs look kind of cool.
cr_driver says:
09:14 AM, 09/21/11
Thumbs down.
gobryngo says:
09:24 AM, 09/21/11
Those hubcaps would make awesome earrings.
--Bryn
deagle13 says:
11:14 AM, 09/21/11
This has to be a joke...
redgeminipa says:
07:10 AM, 09/22/11
Every time I hear an Indian speak, it reminds me of Verizon's and Dell's tech support. I want to vomit. It's no wonder I switched to Mac and back to my cable company!