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Before the Frankfurt Auto show, Lotus released one of the most cryptic art-school-project quality ads ever to come out of a real carmaker.
The ad teased the supercharged V6 2012 Lotus Exige S which was released at Frankfurt, but Lotus forgot to follow up on the Duel teased in the initial ad.
Tie up those loose ends after the jump...kinda. Spoiler: You can't box a car.
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carraway says:
01:30 PM, 09/30/11
So, um... what were the ideas they decided against?
I did see Mike Tyson jogging down the road one day when I was heading back to college. I suppose I could have challenged him with my '79 Cutlass Supreme, but he probably would have won.
But back to this: really, if this was the best idea, how bad were the others?