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Video: McLaren Special Operations Customization Program

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The initial and appropriate reaction to a chromed car is a quick shudder, complain that it's too shiny to be on the road and then to walk away clicking one's tongue in disapproval. But when that car is a McLaren MP4-12C painted in the McLaren F1 team's chromed livery, well, that's different.

McLaren Special Operations is an expansion of McLaren customer care which started on the F1 road car. F1 customers wanted "something special, something bespoke something personal," and McLaren assumed MP4-12C customers would feel the same. 

To show off their skills, McLaren brought a SO car to Pebble painted in a satin semi-matte Volcano Orange with custom carbon-fiber bits made by the Special Operations department, a new hood with vents and unique wheels.  

Whether or not McLaren will follow Bentley and only tailoring cars that are reasonable, or go the way of Rolls Royce and follow the money, the end of the video answers the question decisively, "We never say 'no' we just say how much and let the customers decide."


 

 

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1 Comment

oldchap says:

12:26 PM, 08/30/11

Does the silver paint come with a flux capacitor?

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