Call me a snob, but I am all about the Tumi luggage. It's an awesome blend of style, function and needless expense. And that, as we all know, is a combination for a loyal fanbase willing to buy virtually everything you produce. See: Apple. (Though when I travel I use my Samsonite stuff because it breaks less...don't ask.)
But will that brand loyalty inspire people to buy a car?
Tumi and Mini have collaborated on two special edition Clubmans with -- you guessed it -- matching Tumi luggage. The cars were designed specifically to appeal to the Chinese market. The cars feature Tumi inspired exterior designs and interiors made from Tumi-spec materials. One is based off of Tumi's Alpha Bravo line while the other is inspired by Alpha Tumi Collection. Both feature Tumi's monogrammed patch on the dash.
It's a neat collaboration that makes sense and will certainly sell in China, but could also catch on here.
93aero says:
10:35 AM, 07/14/11
i still think it shoulda been for the countryman. But i suppose they need some kind of boost in sales for this one now that the countryman is out! It seems Minis sole focus has been special edition after special edition, to keep things somewhat interesting between car releases. But its getting a bit much. Hampton, KISS, Tumi, goodwood, ect.
The interior shots on this thing are a bit strange. The materials on the seats that are "used in their luggage" just doesn't seem like it could be all that comfortable.
throwback says:
12:34 PM, 07/14/11
Remember when these types of ahh, "Special Editons" where always headed to the Middle East? It seems China is the new automotive fashion capitol.