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Configurate it: 2012 Range Rover Evoque Configuator is Live

By Mike Magrath | July 6, 2011

RR Evoque configurator.jpg

It's usually only a matter of days between the moment that a carmaker announces pricing on a vehicle and when the online configurator drops, and that holds true for the Range Rover Evoque. The RR Evoque was officially priced from $43,995 late last week and today, you can build your Beckham-inspired luxury CUV all the way up to $63K. At least, that's the highest I could manage.

Stil, not chump change, and call me American for this, pretty expensive for something with just a 2.0.

Categories: Crossovers,Land Rover

4 Comments

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roar02ram says:

05:19 PM, 07/ 6/11

Ummm, Mike, I have to agree with you. That's ABSURD! Absolutely ridiculous. Seems this thing starts about $8k too high and tops out about $10k too high.

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ne1butu2 says:

07:21 PM, 07/ 6/11

Most people don't really know the difference between a 4cyl car and a 6cyl car. Nevermind knowing what a a "liter" designation L means. Heck, many people don't even know if the front or rear wheels motivate their car! A $50k FWD 4cyl SUV is clearly marketed to people who know or care little about cars. As much as I like the design of the Evoque, I just can't consider one without a more substantial powertrain being offered.

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brickyards says:

12:01 AM, 07/ 7/11

I think they should get rid of the LR2 and price it in it's spot. $63k is insane.

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allinmyhead says:

10:14 AM, 07/ 7/11

This will be their sales leader from the minute it hits the streets. The Range Rover name carries more brand-name panache than Audi/BMW; and in my area (Redmond, WA) it seems like brand-names mean *everything* to a certain set of people.

Throw in the styling, the perceived 'down-sizing', and the accessible, but slightly higher than Q5/GLK/X3 to let everybody know you've got more mosh, pricing on top of the brand recognition and you've got yourself a winner. The target audience will only care if the engine has enough torque off the line to feel peppy and the letters AWD so that they can feel safe in the 1/2" of snow that they'll drive through to get to Starbucks.

I'm sure within the next year, they'll have listened to their target audience and include a toy-dog carrier that latches into the front seat. 100% of the buyers of this car will also have toy-dogs that they insist on taking to every public place they visit.

On a more serious note, anybody who's ever shopped for a Land Rover knows that MSRP and actual selling price are way off. I expect that actually selling price will be $8-$10k less than MSRP.