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2011 New York Auto Show: Chrysler Brings Out Choir to Perform Eminem Song

lose yourself choir.jpg

If we told you five years ago that a Frenchman would be running Chrysler and that he would use a Detroit choir singing Eminem songs to promote a car built in Canada and that the population in general would eat it up, you'd think we were nuts.

But here we are....

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5 Comments

lostboyz says:

11:57 AM, 04/21/11

so what car was this promoting exactly, you don't seem to show it.

The negativity is refreshing though.

Mike Magrath replied to comment from lostboyz

12:04 PM, 04/21/11

The 300. And negativity nothing, that guy's a genius. Seriously, would you believe this was happening if it wasn't?
-mm

1487 says:

12:04 PM, 04/21/11

can we get some 300 interior pics instead please?

mazdamike17 says:

08:57 PM, 04/21/11

1487, stop being a sour puss. 300 Interior shots are all over the internet, I think this video was great, and am glad it was posted. What a stunning presentation, I love the choir singing Eminem, truly awesome! And the song matches Chrysler perfectly, they got one last chance to succeed.

redliner says:

09:42 AM, 04/22/11

All of this advertising simply reinforces the 300 "a luxury car for mobster and thugs" image. Im not an Eminem fan in the least, but the choir did a nice reinterpretation.

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