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The 2011 Chevy Volt drew some flak when GM announced the extended-range hybrid would cost $41,000. Even right-wing commentator Rush Limbaugh got in on the action saying that the Volt should stand on its own, ditch the government sponsorship and let the market do the talking.
Well, at least according to one Southern California dealership, the market isn't just talking, it's screaming.
An Edmunds employee looking to buy a new car emailed a local dealer looking to secure a lease on a new Volt. Emailing the Internet Specialist about the reported $350/mo lease, they received a surprising response....
Hello *****
Thank you for your online request, as you know the Volt is going to be a very limited production vehicle for the first 2-3 years. Demand is going to far exceed supply for this vehicle, initially our asking price for the Volt is going to be MSRP plus $20,000, we are expecting only receive 9 Volts all of next year.
I will keep you in my customer base for when the Volt comes out and I will contact you with any information as I receive it. We are taking orders right now for the Volt, if you would like more information, please let me know and I will be more than happy to help you. Thank you.
***** *****, Internet Specialist
******* Chevrolet
********, CA
So with the $7,500 tax credit, the Volt will only cost early adopters $53,500 in LA.
We emboldened the price ourselves for effect, but think it's justified. $20,000 over MSRP. On a car that just received a 50% production boost. Edmunds Autoobserver also reports, a GM spokesperson told Volt-watching website GM-Volt.com, "We also aren't expecting our dealers to overcharge anyone for this vehicle, either, and will monitor the situation closely when we launch. Also added was, "we'll be paying close attention when the vehicle launches and do our best to strongly discourage this kind of behavior, as we always do with any GM-branded vehicle."
We have no comment from the manufacturer at this time.
( Autoobserver )
subytrojan says:
02:55 PM, 08/ 2/10
Stealership F41L!
foxgtr says:
02:56 PM, 08/ 2/10
Don't expect it to be just this one dealership. And the manufacturer can't stop the dealer from charging extra for the car. The final price is set by the dealer, and to whatever number they want to charge. They paid a specific amount for it from GM, then can sell it for whatever the market allows.
Every single one of them will sell for over sticker for the first year. There is enough demand for it.
firstwagon says:
02:57 PM, 08/ 2/10
Glad you contacted the manufacturer.
I'm sure they are looking for more dealers to close down and they should begin with the ones that hurt GMs name the most.
alman08 says:
03:09 PM, 08/ 2/10
"Every single one of them will sell for over sticker for the first year. There is enough demand for it."
AHAHHAHAHAHAHAHAHAHA
gregnv says:
03:27 PM, 08/ 2/10
Federal anti-trust laws prevent GM from dictating the retail price of the car. That is why we have MSRP (Manufacturer's Suggested Retail Price).
While at first this is offensive, if the dealer can find someone that is willing to pay $61,000 for the car, then good for them. Anyone willing and able to pay $61,000 must really want one NOW, so good for them too.
I agree, with other posters, that demand is likely to outstrip supply for quite a while.
wrinklebump says:
03:36 PM, 08/ 2/10
If people wanna pay that much, who cares? ROFL at you fools worshiping at the altar of the free market and then complaining when dealers use that same market to make a buck
firstwagon says:
03:59 PM, 08/ 2/10
Public opinion is everything when you are trying to sell a car like this and fools like these dealers could ruin it for GM. Sure they could make a few bucks extra in the short run but like so many these days they are giving no thought to the future.
People who pay too now much are going to be pissed off in 6 months or so when supply catches up with demand and their car is worth half as much. People who wanted one but now can`t afford it are going to be pissed off because they were lied to about the price.
Now add in what happens if the Volt turns out not to be the 230 mpg miracle car that so many people tell me it is.
A year or two from now they could be lined up like last years Cobalts all selling at a big loss.
And Prius owners will now really have something to be smug about.
brn says:
03:59 PM, 08/ 2/10
GM needs to (as much as it legally can) nip this crap in the butt.
actualsize says:
04:04 PM, 08/ 2/10
Hey, at least it runs on Premium Unleaded!
blaze_orange says:
04:14 PM, 08/ 2/10
$20,000!! That's more than the up-charges on the 2010 Camaros when they first came out!
dcbuckeye03 says:
04:16 PM, 08/ 2/10
Can GM just not deliver Volts to these scum bag dealers? Let the honest ones draw the traffic make the sales.
calspecial68 says:
04:32 PM, 08/ 2/10
I completely agree with firstwagon. Dealers like this will destroy GM in the long-term. General Motors is betting so much on this one model, and if too many dealers screw it up by initially hiking the MSRP by a full 20k, then GM(and the dealers)are in a heap of trouble down the road.
This is worse than the MSRP hikes on an '08-09 GT500(10-15k). At least its on a car that will(hopefully)save you some greenbacks.
billt9 says:
04:36 PM, 08/ 2/10
Californian houses cost millions.
So they can afford a measly $61,000 Volt. You can make that in a day.
If you don't like Californian prices, move out of there. California is for the rich.
Live in a poor people state, like Mississippi or West Virginia like a real poor person.
bearsdkillz says:
04:41 PM, 08/ 2/10
Here is a chance for GM to step in and do some good in the public eye. Come in and take away all the Volts going to this dealership, simple. That might even help you sell more of these overpriced things, even at $40grand.
the_big_al says:
04:44 PM, 08/ 2/10
Initially, I was floored and taken back, but when you really stop and think about it, are YOU going to pay 61K for this thing? No, probably not, and neither am I. I just know it's a dumb idea. But SOMEONE is. That's whey the dealer is going to charge that much. Why shouldn't he? That's the free market. This type of thing happened with the Camaro, Challenger, Prius, iPhone, iPad, (actually, anything Apple has made in the last 5 years or so), the silly Elmo toys at Christmas etc, etc.
THAT is what makes America, America. You want the government to regulate how much can be charged for this thing?? When would it stop? When capitalism is wiped out and we're all socialists living on whatever government ration is decided is good enough, driving whatever car the government thinks is suitable??
Nope, no thank you. Let these dealers charge 61K. Those that have to have them NOW will pay that. If no one pays that price, then it will drop. Eventually, the demand will catch up, the hype will have worn off and regular joe schmoes like you and me who don't really care if we ever have one or not can go get one for a reasonable price if we ever cared too. (I just BARELY got an iPhone and got the 3Gs instead if the 4... if that tells you anything.)
newt77 says:
05:02 PM, 08/ 2/10
The best way to think of this is as a stupid tax. There are plenty of fashion conscious conspicuous green consumers in a LA that will need to have one of these (or put their kids in one). Why not let them? I wonder how the dealers decide which sales rep get's to sell these?
To echo the_big_al. I don't think many (or any) of the readers of this site would pay $41,000 for this car let alone $61,000 so who cares if one dealers in LA (and or New York--Miami whatever) screws a few stupid early adopters?
cardesigner82 says:
05:13 PM, 08/ 2/10
billt9 says:
"Californian houses cost millions.
So they can afford a measly $61,000 Volt. You can make that in a day.
If you don't like Californian prices, move out of there. California is for the rich.
Live in a poor people state, like Mississippi or West Virginia like a real poor person."
Wow...where to start with this...? California does have million dollar homes, but also the median house is still around $500k. This $61k figure is based strictly on economics, its called supply & demand. Due to the lack of supply(10,000 units) and the high demand...thus dealer mark-up. Besides that, many states have million dollar homes...where's your point?
Furthermore, Mississippi and W.Virginia are not in the initial markets for the release of the Volt...
desmolicious says:
05:14 PM, 08/ 2/10
All dealers do this. When the Miata first came out, some dealers were charging double sticker.
Ferraris go for way over sticker for the 430/458 models.
Don't blame the dealerships, they only do it because there are people willing to pay it. Blame those people.
An anecdote... I remember seeing a Chrysler Crossfire SRT6 at my local SantaMonica dealership in 2006 for $10K over sticker. In 2008, that same car was still sitting on the lot for $15K under sticker...
bai2 says:
05:15 PM, 08/ 2/10
You people bashing the dealer for the markup really have no business senses. Dealer are free to charge whatever they want to maximize profit, its a business after all. They are doing the mark up base on the assumption that "the demand is really much greater than supply". (which I highly doubt it and its just a common sales pitch) If the actual market turns out showing no real demand driving the sales, the price will plummet and even drop below MSRP just like any other GM vehicles right now.
compressor says:
05:15 PM, 08/ 2/10
Good for the dealer. And it won't hurt GM in the long run either. As long as the car is reliable, gets good mileage and supply eventually increases, people will forget about the time they once saw a Volt for $61,000. Actually, it will probably make them more likely to buy it at the $41,000 msrp without haggling.
Some people act like someone is holding a gun to their head and making them purchase overpriced items.
firstwagon says:
05:16 PM, 08/ 2/10
"THAT is what makes America, America. You want the government to regulate how much can be charged for this thing?? When would it stop? When capitalism is wiped out and we're all socialists living on whatever government ration is decided is good enough, driving whatever car the government thinks is suitable?? "
Who suggested the government set the price and how did you think you could make this a socialist vs capitalism arguement?
It's all about good business and long term thinking is far more important then the "it's all about me and making a quick buck" attitude so many have these days.
You say it's what makes American America but remember America is massively in debt, deep in recession and little by little becoming less important on the world stage.
Think about it, other countries are.
carlisimo says:
05:25 PM, 08/ 2/10
I don’t think dealer gouging should be illegal, but $20,000 is scummy and bad for our perceptions of them.
GM’s risk is that the Volt will earn a reputation for being out of reach of regular people… so when all the celebrities and “look at me, I drive a domestic car of the future” politicians and CEOs already have theirs, the remaining market won’t be interested. We’ve seen GM botch product launches in the past and this is part of it. They need to keep interest high until production ramps up.
renorally says:
05:27 PM, 08/ 2/10
If one is stupid enough to pay 61 k for a volt, then they deserve what they get. Remember the Miata or Acura NSX? Thousands over sticker...until supply caught up with demand. Then prices tanked...have a nice day
prancinghorse says:
05:33 PM, 08/ 2/10
Car dealers lowest form of scum on the planet.
This is the reason why the domestic car industry nearly tanked.
So you could buy a nicely loaded BMW,MB or any mid-premium luxury car or this junk.
shouldermonkey says:
05:41 PM, 08/ 2/10
No spank u, shady car dealer, I'll just settle for a Ford Fiesta.
billt9 says:
05:49 PM, 08/ 2/10
This goes to show why when you shop for a family sedan, you should just buy a Porsche Panamera.
jscion says:
05:52 PM, 08/ 2/10
It's all hype. People have been making a big fuss about this thing for years now. Talk about beating a dead horse! It's just an overpriced Chevrolet. This technology has a few years yet until it's practicle. I wouldn't consider one of these things until at least 2017 or 2018 when you'll have options. Besides, why not opt for the much less expensive and much better looking Nissan Leaf???
robert4380 says:
05:53 PM, 08/ 2/10
I think that those of you who are defending the dealership are really missing the point here. Yes, the dealer is free to price the Volt at whatever they want. Yes, they can be greedy and sell their alloted number of cars as they deem most profitable. But these short-term gains really leave a sour taste in the mouths of the general public, and this in turn reflects negatively on General Motors. Whether or not this negativity is misplaced isn't the issue. Ultimately consumers will see that kind of price and be like "Pfffft, screw that!" and will shop elsewhere. The Volt has been in the automotive news for the better part of 3 years already. It's being marketed toward "average" working people with a relatively short daily commute. If this average person who has been marketed to walks into a dealership and sees that the Volt is only being reserved for the elite customers, then yeah, I'd think negatively about GM, as well as that particular dealership. I'll be damned if I'm going to let a company advertise something to me and then have that company leave the decision as to whether or not I can get their product in the hands of some scumbag dealer. That's why time and time again I'll always try to buy my products directly from the company itself, whether it be online or by driving to a regional distribution center or whatever. If GM is going to put the Volt out there, and plaster ads all over the place stating $350 a month leases and $32 grand after a tax rebate, but I have no chance of getting that price because a dealer decides to do their own thing, then yeah, if GM doesn't step in to correct that then why show I care about GM?
A limited production vehicle like the Volt needs to get out front and center in the public eye, otherwise the public won't see it as a potential volume car in the future. If the car is only reserved for a select few willing to pony up the "stupid tax" then the general public will soon forget about the Volt all together.
morey000 says:
06:17 PM, 08/ 2/10
I think it's great that GM has produced a vehicle that some people want to buy so badly, that dealers will, for a short time, be able to get a premium.
tmanz says:
06:29 PM, 08/ 2/10
all it takes is one (or 9 in their case) people willing to pay and it works out for the dealer.
I agree it is bad PR but I always laugh when people scream and cry over what the dealers are adding to the cars.
If you don't like it then don't pay it. The "Adjusted Market Value" only works for them if someone is willing to pay it.
I'm sure at the start someone will find one for MSRP and then be reselling it on ebay for about that and someone will buy it. Supply and demand doesn't require a high IQ level.
I test drove a Regal awhile back and the dealer had $4,000 in added markup. Still a couple months from buying and I also told them it wasn't the trim level I wanted or the right color.
Figured since the salesman had been very helpful we'd try coming back to them when it came time and indicated that we might be interested once the added markup was no longer on them. They located the color and trim level I mentioned and then added $4000 to its price too.
I didn't bother telling them I knew what dealer they had located it from because the only reason I knew I liked that color better is I'd seen it at that dealers lot 2 hours earlier and they had no added markup on it!.
For those that love playing the negotiating game it does go both ways. Nobody cries for the other side when they win so shed no tears for the brain donor that pays $60,000 for the VOLT.
And in reality the dealer probably wants to keep their first Volt on the lot as long as they can just to drive traffic onto their lot
grantman64 says:
06:48 PM, 08/ 2/10
Some folks on here are off the deep end, bleating about capitalism vs. socialism! What's the big deal? There's a lot of hype over the Volt leading up to its launch. Production will be limited. And this dealer is in L.A. where there are plenty of people with money who also want to display their "green" cred. So the dealer figures he can get a $20k premium over sticker. If people pay that, then good for the dealer. If they don't, he'll drop his price until the car sells. It's called "supply and demand." This isn't some big economic holy war. No one's making people buy the car at the marked up price. But if somebody wants to, that's their choice.
This country is in the crapper if we can't get past the current culture of screaming hysterically over every little difference of opinion like it's the end of the world.
As for the Volt itself, I think it is a useful step forward from both the Prius and more practical than the new Nissan Leaf. At this stage, we do not have the electrical recharging infrastructure to support pure electric cars, nor will we for years, probably not for a decade or more. And the Prius's approach of driving the wheels using two different power plants is overly complex and limited in the efficiency and environmental gains it can deliver. The Volt will enable us to stretch each gallon of gas a lot further, and that pays both national security and environmental benefits, not to mention saving individuals money on automotive fuel costs.
I am quite happy to let the early adopters and green poseurs buy Volt v1.0. I'll wait for v2.0, or even v3.0. By then the battery pack will be smaller, lighter, cheaper, and more durable, and they'll optimize the engine/generator for peak efficiency, and the inevitable bugs and kinks will be worked out. Oh, and it'll probably be half the price of v1.0.
windsor5 says:
07:18 PM, 08/ 2/10
Really if 61,000 is to much dont buy it its that simple. If it doesnt sell for over sticker they will drop the price until it sells. I remeber last year we were selling Shelby king of the roads 10 grand under invoice but selling F-150's like hot cakes at 5 grand over invoice its all supply and demand folks so stop complaining about this dealership or others asking for over sticker You dont complain when the grocery stores or best buys of this world bend you over for their 100-200% mark up on products but you complain when dealerships want to charge 50% markup???? more often than not dealerships dont even make 5% markup more often than not your getting a good deal so just chill out plz.
if you dont believe me look how much money your local grocery store makes off of selling coco-cola thats a reall eye opener.
kthoncars says:
07:47 PM, 08/ 2/10
Uhhhhh? The beauty in all of this is that you and me (the taxpayer in case you forget) get to help people buy Volts. I don't even have money to get myself a better car, but I get to help pay for early adopters to get their $53000 car.
beachturbo127 says:
07:50 PM, 08/ 2/10
Hello Toyota Prius!! That price is outrageous! I don't care how high the demand is for that car I would never purchase one. Even at the sticker $41,000, I would rather purchase a Toyota Prius.
drivera1981 says:
07:56 PM, 08/ 2/10
i don't get the story is the writer saying that its bad for a dealer to up charge on a limited run car? umm... isn't the free market system about letting the market, buyers and sellers, decide at what price a product can sell.
I was going to ask for a follow up to this story, to see if someone actually bought this car at 61k (before govt incentives) but i see now this is about the edmunds using their power to price fix.
greenpony says:
08:08 PM, 08/ 2/10
If GM had said the MSRP was going to be $61,000, would any of you be whining about this dealer charging $61,000? It's all about your perception. GM suggested $41,000, so that's what people expected. When word comes out that someone is charging a 50% markup, then the "price gouging" tomatoes start flying, when in reality if this is the price the market will bear then let it be. The last thing we need in this country is the thought that profit is bad, because it's profit that drives the economy. Heavily regulate or eliminate that, and you have socialism.
http://coloradoright.files.wordpress.com/2009/08/obamacare_flag_poster_profit.jpg
the_enthusiast says:
08:29 PM, 08/ 2/10
@firstwagon,
+100
lexusaddict says:
08:39 PM, 08/ 2/10
$16,000: maybe
$61,000: never.
I'd rather get a Jetta TDI and a Mustang that does 31 mpg for all that cash. Heck, I'd get a Lexus GS450h and spend the money on a couple vacations.
xorbe says:
08:49 PM, 08/ 2/10
Yawn.
Look guys, this is a dealer fishing for people with $$$ to be the first with a Chevy Volt, though he's pretty bold asking that much. The price will adjust to match up market supply and demand. This isn't the first time of initial order gouging, and it certainly won't be the last. I'm sure it will iron out soon enough.
kurtamaxxxguy says:
08:59 PM, 08/ 2/10
Wrt paying $20K+ over sticker for a vehicle that reverts to an 80 hp gas engine once its initial 40 mile EV range is used up (CA folks, would you really want to climb the Grapevine with only 80 HP on tap?), words of the talented Bill Cosby echo in my mind:
Ahh haa haa haa haa haaahhhh!
But there __will__ be people that will pay it.
inlinesix says:
11:04 PM, 08/ 2/10
Screw this, I'd spend $30,000 on solar powered panels for the roof of my house. It would power my house completely without the grid, and it'll probably produce enough power to sell electricity back to the power company. Then I'll get a compact commuter car AND a motorcycle.
fast_cars says:
11:49 PM, 08/ 2/10
Hahahahaha! I find this so funny and yet so annoying! At first, I was rooting for GM on this car as it was dubbed as "the car that will would save GM." With this price, I don't think GM will be saved at all. I said it before and I'll say it again. If going green will cost me 61 grand, I'd rather get me 1 Evo and 1 STi or indulge on an M3. Competition is tough in this segment. If GM doesn't do anything about this price, people would look else where and else where is NOT at a GM dealership.
banhugh says:
02:43 AM, 08/ 3/10
Do you remember what was the overcharge when the Smart got to the US? People would pay $25k for a $12k piece of @#$ car so same happens here once again...
johnnyr3 says:
02:44 AM, 08/ 3/10
Say it with me, the dealership model. DOES. NOT. WORK.
scottyscooter says:
03:29 AM, 08/ 3/10
If you wanted to lease a Volt, is the dealership required to do so or are they able turn lease customers away?
lostboyz says:
04:02 AM, 08/ 3/10
if the dealer charges over MSRP, can we have our tax money back? I mean if its a free market and all.
bodyblue says:
04:54 AM, 08/ 3/10
It is indeed a free market. The best way to show GM and its dealers how it works is to NOT buy this or any car from them. You would think that they would be just a bit more humble after decades of horrible arrogance brought them to their knees. But hey, it was a good thing to bail them out right? Things have really changed at GM, cant you tell?? Where is 1487 to spin this all for us and make us feel better?
Now if anybody does not think this was all a scam to boost GM stock price when it goes public, they are a complete moron. Everybody who buys one of these or any car from GM is contributing to this horrible farce. GM is a scam, the public offering is a scam and the Volt is just another overpriced wreck from a company that should have been allowed to die the death it deserved......I guess the "free market" is not quite so "free" after all. This is what you get when the Unions have an corrupt empty suit as President in their pocket.
cz_75 says:
05:43 AM, 08/ 3/10
I remember when folks bitched about price-gouging when folks bought generators and chainsaws in their neck of the woods and drove down to the Gulf Coast after Katrina to sell them for twice what they paid for them. It may not have been the most charitable thing to do, but at least someone had something that could provide for the needs of the folks down there, unlike their government. Several states responded by arresting those selling the saws and generators and impounding them under ant-gouging statutes - and no one got any generators or chainsaws.
These cars aren't a necessity and anyone who can spend even $41K on a quite small car that is unproven technology can buy something else. They can also afford to pay an extra $20 grand to be the first one to have one for next year's Oscar ceremony. Ordinary folks can continue to buy proven economical cars at a more economical price and let some limousine liberal early adopter take a bath on an overpriced piece of technological gimmickry that will depreciate like crazy and spend time getting the bugs worked out.
jlflemmons says:
06:17 AM, 08/ 3/10
Remember the Fiero?
Folks in Austin, Tx were paying 15% over sticker for a car that was inovative, cool, new...
Only 4 years later production stopped due to low demand, and other reasons.
I hear sheep bleating.
j33p says:
06:23 AM, 08/ 3/10
NO THANKS... Ill pass on paying 61K for a Colbolt with batteries. I would rather spend the money on a Porsche (Its a status thing)
radiowc says:
06:36 AM, 08/ 3/10
Ha! who want to pay that price for a volt. 61K you can get lots of sport cars and luxury cars. Those who really bought one really a suckaaaaaaa LOL!.
It is not that we as consumer don't want to support Chevy, Just plan stupid with that price tag.
geo241 says:
07:09 AM, 08/ 3/10
Yes, in this economic world, the independent dealership CAN try to charge whatever 'the market will bear" for any goods or services, BUT that practice has at least some long term risks: Buyers can be put off by such behavior and look elsewhere for similar goods or services.
I have not owned an American built car since 1969 when I enjoyed briefly a new Oldsmobile 442. Pieces started falling off the thing within the first month and by the end of the first year I traded it for my first Toyota. I am trying to buy a Volt at this time, but after contacting 5-6 regional dealers in the Sacramento area, NONE are actually following up on my initial contact inquiry to take my order. ALL are waiting to decide "market adjustment pricing" or more literally "markup." I am willing to pay MSRP, but even at that i believe GM has set the Volt price ridiculously high compared to the Leaf. The Leaf has twice the battery pack (the most expensive element in the vehicle) and thus the Volt without that battery cost seems hard to justify a price of $8000 more than the Leaf--just because it has a engine to produce onboard electrical power--the gas engine cannot cost more than the 50% savings in battery capacity--can it?
Anyway, I am still waiting to see if ANY of my regional dealers will actually write my order at MSRP, but if any "markup" is attempted, then I will simply opt for the new Hyundai Sonata Hybrid coming out at the same time and enjoy my Leaf for local driving and the Sonata Hybrid for longer trips instead of the Volt. I, and many other potential Volt buyers, can easily wait for 2013 when we have many more choices in the market and let GM and their short sighted dealers further reduce their actual "market share" and annual profits (Ooops, wasn't "profit" THE big problem for GM and its dealers recently? I wonder HOW that could have happened?).
ed124c says:
07:11 AM, 08/ 3/10
I think there are two issues here:
1. Dealers have the right to charge whatever price they want.
2. GM needs a very successful launch of this super-hyped car.
Hopefully the clash between the two will not detour the (admittedly) slow recovery of GM.
bodyblue says:
09:19 AM, 08/ 3/10
"Hopefully the clash between the two will not detour the (admittedly) slow recovery of GM."
I dont agree. I hope it will help to detour the recovery AND keep the stock price down. Any company that is kept in business when it needed to fail because it could not produce a product at a profit that the public would buy should close, period. Look at AMTRACK for example....it has never made a dime and cost the US taxpayer billions of dollars for no reason. It is all so disgusting.....almost as disgusting as those who defend the company and its actions......almost.
makakio says:
09:34 AM, 08/ 3/10
No, but we (as taxpayers) sure will. My guess is that roughly half of production runs are acquired by federal, state and local government fleets.
flwind says:
09:59 AM, 08/ 3/10
I don't see a problem. If some rich ahole wants it, they will pay for it. If you cant afford it, then you won't . Simple as that. It's all about exclusivity .
roadburner says:
10:19 AM, 08/ 3/10
If a Chevy dealer can get that, more power to them. Can't say I blame them; the Camaro and Corvette are probably the only other cars that they are able to sell for invoice or above...
rlyon says:
10:53 AM, 08/ 3/10
hahaha, just buy 2 Leafs for that cash.
greenpony says:
11:21 AM, 08/ 3/10
Ok, hold on for one minute. For those of you saying "for THAT much money I'd rather buy [insert performance vehicle here]", I hate to break it to you, but GM isn't targeting you. Nobody will cross-shop a Volt and an M3 (or an Evo AND an STi, or a 911, or a GT-500, etc) any more than they cross shop a Prius and a MS3, an E-250 and a Cooper S, or a GS 450h and a Corvette convertible. Four wheels and a similar price tag is where the similarities end. The Volt *is* however intended for those who want to be on the cutting edge of green automotive technology and have a range beyond 100 miles. You know, people like movie stars and pro athletes who have money to burn; people like politicians who want to make a political statement; and private citizens like regional sales managers, directors, or officers who may have to travel a lot but don't want to (or can't) be tethered to a power outlet all the time. So before you go spouting "I would save my money and buy three chrome-clad Harleys for that price", think about who GM is really targeting with the Volt. Because it's not you.
alpine6speed says:
11:41 AM, 08/ 3/10
I hope they get it. This putz was emailing them trying to get the car for invoice I bet. It is nice to see the dealership have the upper hand for once andf tell customers no when it comes to the oofers they give. This is typical California behavior. Its all about being the first to own something so why not charge a premium for that right to be the first to have it. They will get the $61,000 and chevy should shut up and let them get it. If someone was selling something and could get above and beyond what it is supposed to be valued at all of us would. Would you say "you know what you offered me too much money because its not really worth that much and I will sell if for less" This is what Chevy is encouring the dealers to do. If someone wants to pay $61,000 then the dealership should take all of it and smile all the way to the bank.
goaterguy says:
12:21 PM, 08/ 3/10
I am shocked at how many "car enthusiasts" here are surprised by dealer's "market adjustment" prices. This has been happening since the beggining of car sales.
The manufacturer can't do nothing about this, it would be illegal, if you don't like it, simply vote with your wallet, but as long as there is a dumbass that would pay $20k extra for it, there will be a dealer that will sell it.
iskch says:
12:51 PM, 08/ 3/10
Yikes. All dealers do the same with new models.
inlinesix says:
01:45 PM, 08/ 3/10
"I am shocked at how many "car enthusiasts" here are surprised by dealer's "market adjustment" prices. This has been happening since the beginning of car sales."
We're not surprised. Please re-read almost all the negative comments above. The issue is that in many cases the markup is short-lived and it can hurt the brand.
ptcdawg says:
02:51 PM, 08/ 3/10
To those who don't like the markup, buy a dealership and sell them for whatever you choose.
b_thunder says:
03:15 PM, 08/ 3/10
Sure, California is full off "pseudo tree-hugger" celebs and otherwise wealthy idiots who will pay even 6 figures for a chance to be the first celebrity to arrive to the next "charity" banquet or red carpet event in an electric car. And 6 month later, when every single one of them has a Volt, it will be collecting dust in the back of their garages.
P.S. I think that every single dollar over the MSRP must be subtracted from the government's rebate. If someone is willing to pay $20K extra, he/she obviously has no need in the EV subsidies. The $7500 can be better spend elsewhere.
hybridmagic says:
03:25 PM, 08/ 3/10
It think it is great that the major car manufactures are making an attempt at making more fuel efficient cars though what about the real world?
How many can afford high prices like that in this economy?
Take a look at the comparison page on hybrid magic's site. If you want to really save money and help mother nature than seriously look at the real alternatives.
For much less than a $1000 you can convert almost any vehicle in to a hybrid.
Hey and I would even let the dealer install it!
beachturbo127 says:
05:02 PM, 08/ 3/10
@ bodyblue
+1000!
mov3_ovr says:
05:21 PM, 08/ 3/10
Hmmm...
I don't care if they try to stop this price thing or not. In a totally free market the price of the widget (in this case a Chevy Volt) would be determined by demand; and if there are people willing to pay for it then 61K is a good price. A SMART consumer might look and say why would I pay that kind of money for this when there are several great alternatives for less than half of the price. A clean diesel VW, Honda Insight, or Toyota Prius would all offer basically the same thing save for the 40 or whatever miles on electric only. Even if you spring for that Lexus HS Hybrid you are still about 20K under the inflated price of this car. That mean you would have to spend 20K+ in gas before you touch the Chevy's price (that burns gas too BTW). There just isn't any good reason I have seen yet to pay more for this car than any of the curent hybrids out there.
Hmmm...
I really like pulling for the home team and all, but I'd rather my keys have a Lexus logo than a Chevy any day. Bowtie's are so out of style anyway.
lostboyz says:
03:48 AM, 08/ 4/10
almost all the people in this thread have missed the whole point. The cost of the car is being inflated due to high demand, yet the tax payers are still subsidizing it. That is the big wtf
mrgold78 says:
12:03 PM, 08/ 4/10
This GM dealer should die for this. I’d rather get ANY other non-hybrid car and pay $7.00+ gas instead of buying the Volt at $61,000!!! Not even BMW or Porsche has the balls to mark up +$20,000 over MSRP on their cars in this economy. The way this is going the Volt will be the demise of GM instead of the car that saves them. Total BS!!!
hollowtek says:
02:08 PM, 08/ 4/10
Lol. Leave it to Americans to price gouge. The things they do to make themselves feel better than the rest of the world. Inferior product with a premium price tag- surely that must make it better than the same thing made by other countries. And that's not even the funny part. People will actually buy this crap; now that's comedy.
bodyblue says:
07:26 AM, 08/ 5/10
Here is the real reason GM needs to charge this much......and where or where is 1487 to tell us this is really a good idea??
GM filth:
http://www.washingtonpost.com/wp-dyn/content/article/2010/08/04/AR2010080407086_pf.htm
beachturbo127 says:
11:03 PM, 08/ 5/10
^ Link Doesn't Work.
chris771 says:
10:08 PM, 08/ 7/10
What can I buy for 61,000 or less: Audi Q7, Audi Q5, Audi TT, Audi A3, Audi A4, Audi S4, Audi S5 Cabriolet ,Audi S5 coupe ,Audi TTs Roadster, Audi TTs Coupe, BMW 328I, BMW 335I, BMW M3, BMW 528I ,BMW 535I, VW CC . 2010 Caddy CTS-V.
Many more of these brands even american brands Ford SHO, Chevy corvette, Dodge SRT 8 cars.
If you want an eco car thats fun to drive and well made get a VW Jetta or Golf TDI or Audi A3 TDI or when it comes over Audi A4 TDI.
shaohsiin says:
12:18 PM, 08/ 9/10
Few months ago, Canadian Mazda terminated the contract of a dealership, which sold a 66k Mazda6 to an old woman. I don’t see this case to be much different-- Both are dealers trying to sell overprice products to someone with doubtful judgment.
iluvallcar says:
07:37 PM, 08/10/10
The whole point of Chevrolet even producing the Volt was to build an economical car with amazing technology, that is affordable to many families. I have seen several cars marked up due to high demand, (Nissan GTR, Shelby GTs, BMW M Family, etc) but not one with a 20k markup. Not only am I floored by a $20,000 markup, I am pissed that these dealers are essentially raking the whole $7,500 government rebate as profit. I'm a small business owner and am all for the free-market system, but I hope Chevy terminates contracts with dealerships that try this. I personally can't stand dealers that try to screw over customers, I would never inflate the cost of my products like this because I don't want a one-time sale; I want the customer to return and refer more clients to me. Anytime I visit a dealer that places a markup on their vehicles I NEVER GO BACK because I never again can trust what they do. I'm NOT saying the government needs to tell dealers they can't charge over MSRP. I'm simply saying that dealers need to be more ethical, and GM needs to terminate contracts with dealers that screw over people. Especially in this case because our tax dollars are feeding $7,500 of of that $20,000 markup.
cadetgray says:
08:43 AM, 08/11/10
Time for GM to bypass the dealer and sell them directly on the internet. Go to Price Gouger Chevrolet to test drive...say "No Thanks" to the price...drive your clunker back home...boot up the lap top...visit the Chevrolet Direct web site...
3 days later a brown UPS motor carrier delivers your new Volt and retrieves your clunker for recycling . You're happy...GM's happy...UPS is happy...the environment is happy...Price Gouger Chevrolet is out of business.....ah Capitalism at its finest.
z_addict says:
05:12 PM, 08/13/10
I would not pay $5.00 let along, $61,000 for any domestic brand vehicles.
jetsolver says:
11:37 AM, 08/14/10
Ford started all this crap when they took the exclusive and paid for SVT franchise and made it over to $helby over the first GT500's. Sad thing is, is that it is now the industry norm, and even Lexus dealers will do it (LF-A). And the law says the automakers have no say over dealer practices.
Have fun, and don't let your smug outshine your credulousness...
lt1boy says:
07:27 PM, 08/15/10
This just in:
Cameron Diaz has sold her Toyota Prius and plunked down $120,000 to be the first person with a Chevrolet Volt in her town.
Stupid, rich people with money to burn (literally) won't mind paying $20k over MSRP for this car. The rest of us smart, middle-class people wouldn't even buy the Volt in the first place if it was priced at retail.
stjr says:
05:39 PM, 08/16/10
Wow...just another reason why NOT to buy GM! Guess dealerships haven't realized that when you purchase a new car you are also investing in the dealership that sold it to you. Looks like they (the dealer) could care less. If that's true, then I could care less too. Yep.....GM can KEEP (re)Volt.