Auto manufacturers released their April 2010 sales numbers today. Just about everybody saw a year-over-year increase compared to a dismal April 2009. But at 981,659, total sales were down from March 2010. That puts us on a 11.2-unit pace (Seasonally Adjusted Annual Rate or SAAR) for the 2010 calendar year, which falls a little short of the 11.5- to 12.5-million pace the automakers are predicting.
So what does this mean for the auto industry -- and the average joe buying a car? And will incentives, which mostly dipped in April, stay down in May or will the car companies have to raise them again? And what's the prognosis for all the small cars like the Ford Fiesta and Mazda 2 that will enter the market in a few short months?
The best analytical mindsat Edmunds.com try to answer those questions in our inaugural Auto Observer news program. Listen as Edmunds.com CEO Jeremy Anwyl; Senior Analysts and Editors at Large Michelle Krebs and Karl Brauer; and Director of Pricing & Industry Analysis Jessica Caldwell take you through these issues. And let us know what you think of the program in the comments.
Auto Observer: April Car Sales Dip from March As U.S. Industry's Overall Picture Steadies
Auto Observer: April's Shower of Incentives Losing Effectiveness, Edmunds.com Reports
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