And To Think Volvos Used To Be So Nice

They can still sell safety, but maybe those supplemental restraint systems will have more than one use now. ;)

Well, I guess that they figure that with all of their avoidance and safety systems you can afford to get a little naughty. Without getting hurt, anyway!

I don't think this is going to turn out very good for Volvo. They have too much history for being well mannered, style challenged, and almost overkilling-ly safe cars to do a 180 like this.

It's hard to differentiate yourself in today's ultra-competitive car market. So many cars offer safety and performance that it's hard to corner the market with any particular attribute. Cars just have to be stellar on so many levels, these days.

Some latest absurd slogans:

"Now, more than ever, born from jets." -Saab
"The only ultimate driving machine." -BMW

The double-throw-down of your old slogan just rings a tad desperate!

@jederino

I agree 100%