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Aston Martin Cygnet: No, It Is Not a Joke

cygnet-f34.jpg Aston Martin really is going through with this tarted up Toyota. The idea itself isn't crazy -- that its current owners might want a small city car once in awhile -- but building such a car out of an existing Toyota that retails for about $12,000 or so seems a bit of a joke.

Then again, look at that interior and those shiny side mirrors. And of course, there's that lovely badge on the hood. Hardly seems enough to justify the $33,000-$63,000 premium over the price of the Toyota version. Luckily for us, there are no plans to export any to the States.

IL News: Aston Martin Cygnet
 

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4 Comments

ed124c says:

07:59 AM, 03/ 6/10

Nice exterior--modern, but tasteful.

Interior tries too hard to out-MIni the Mini. As a result it is garish, too shiny, too plasticky, and ultimately cheap looking-- for 45K base price. What happened to traditional British brown leather and wood accents?

zoomzoomn says:

05:18 AM, 03/ 8/10

"No, It Is Not a Joke!"

Yes, it is! Evidently, though, the joke is on them.

mrryte says:

06:45 AM, 03/ 8/10

Every time I see the Cygnet I can't help but wonder what's the point of it....:-?

lid777 says:

03:45 PM, 03/ 8/10

Although you have to own a normal Aston to be eligible to buy one of these, I can't help but feel that Aston is taking a course in brand dilution 101.

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