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Honda Crosstour Super Bowl Ad; About Appealing as the Car Itself

Not sure this ad slated for the Super Bowl is really going to attract the kind of attention Honda is hoping for. Do you?

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16 Comments

chrome58 says:

03:20 PM, 02/ 3/10

What...was that?

moparbad says:

03:22 PM, 02/ 3/10

Honda is as nuts as the squirrel in the ad.
Honda could certainly improve the ad by eliminating the exterior photography of the Crosstour.

Better yet, promote the Fit i/o the Crosstour. Fit demonstrates how darn good Honda can be.

allenychung says:

03:33 PM, 02/ 3/10

Love the art style, still not digging the car.

subaru123 says:

03:42 PM, 02/ 3/10

Truthfully the car looks decent in person, but once your inside the cargo area and back seat headroom is useless.

cah11705 says:

06:24 PM, 02/ 3/10

Honda should just give us another "the cog" ad, except for the crosstour.

http://www.youtube.com/watch?v=_ve4M4UsJQo

subytrojan says:

08:23 PM, 02/ 3/10

I LOVE the "cog" commercial!!! :o)

1487 says:

05:55 AM, 02/ 4/10

checked it out at auto show. still looks bloated and the interior is totally identical to the Accord which is a mistake. Its just a profit generator for Honda- it brings nothing new to the segment.

redliner says:

06:30 AM, 02/ 4/10

konocar400h says:

06:55 AM, 02/ 4/10

I go by one at the Honda dealer everyday on my way to work... I still don't like the design but my girlfriend thinks it's gorgeous. To each his (or her) own.

crowb says:

08:58 AM, 02/ 4/10

@ 1487

HAHA!! Profit generator might be a bit kind. I'm surprised by your display of tact.

Honda should admit its a turd and stop trying to put polish on this thing. Apply a scorched earth policy to the row of cubicles in the design department in charge of creating this monstrosity and try to design something that looks good. Which they haven't done for a while now.

cr_driver says:

09:46 AM, 02/ 4/10

Squirrels like the crosstour!!
Now you know their demographic.

lmbvette says:

11:06 AM, 02/ 4/10

I know several people that are Hondas people, and they swear by them.....they're like Apple people.....so if Honda or Apple builds it....they will buy it!

1487 says:

12:13 PM, 02/ 4/10

lmbvette:

lots of parallels between Honda/Toyota and their customers and Apple and its customers. Someone was just saying that to me recently. I don't really regard Honda as arrogant though- can't say the same for the other two.

dg0472 says:

04:24 PM, 02/ 4/10

Certainly doesn't seem to be shaping up to be the profit generator Honda predicted. Around 1,700 sold in January. At that rate, 40K/yr that Honda predicted isn't gonna happen.

fushigi says:

07:17 AM, 02/ 5/10

I first thought of Scrat from the Ice Age movies. After the commercial finished I realized it was well executed in that it showed more of the creature than the vehicle.

I just wonder where the tree is that Honda/Acura is getting their ugly sticks from, 'cause they sure have a lot of them lately.

zoomzoomn says:

06:21 AM, 02/ 8/10

Yeah, it turns out that this car will only appeal to squirrels. Big surprise!

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