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Video: It's Not Trash, It's an Ad Campaign

Santa brought a new Mini Cooper for some deserving resident of Amsterdam, and after it was unwrapped, the box was placed at the curb for garbage pick-up. Right? Or is this just an ad campaign? Or is this installation art worthy of an avant garde art gallery?

Creative Criminals via Autoblog

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6 Comments

rsholland says:

09:52 AM, 01/ 4/10

Very clever. ...And just what you would expect from Mini. :)

93aero says:

10:12 AM, 01/ 4/10

I love it!

GT5000 says:

10:34 AM, 01/ 4/10

That's cool!

Much better than the oversized red bow campaigns car companies usually run during the holidays.

firstwagon says:

12:19 PM, 01/ 4/10

Almost everyone looked at it (unlike most ads these days). It's a brillant advertising idea.

firstwagon says:

12:20 PM, 01/ 4/10

Almost everyone looked at it (unlike most ads these days). It's a brillant advertising idea.

cr_driver says:

04:09 PM, 01/ 4/10

More details would be nice of how they did it.

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