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In an interview with Automotive News at the Detroit Auto Show, Sergio Marchionne, Chrysler's CEO, said the following when asked about rejuvenating Chrysler's brands:
"The trick of running a car company is being able to manage the reality of both -- allowing these guys out here [his brand managers] to have the freedom to be absolutely freaky and different, to hang a truck upside down in a show, and yet run the industrial machine as smoothly as a Swiss chocolate factory."
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rick8365 says:
05:24 AM, 01/25/10
"to have the freedom to be absolutely freaky and different"
We can see by the picture (spending time with Madam Speaker) that he's leading by example!
redliner says:
08:48 AM, 01/25/10
Freaky? As in having a badge swapping party?
Next thing you know, we'll have the Jeep 599, The Fiat Sebring and the Dodge Panda.