Audi's marketing machine is clearly firing on all cylinders these days. The latest evidence? A reader's choice award from U.K. magazine What Car? for the Audi A1 subcompact hatchback.
You see, the Audi A1 has yet to be shown in production form, so all those kooky Brits voted the Audi A1 the "most exciting car of 2010" before they've even seen the vehicle. According to the editor of What Car?, "Although we haven't seen the finished car yet, a new, small car with an Audi badge on the nose can't fail to succeed."
So there you have it, Audi hatchbacks are now the big banks of the automotive world -- they cannot fail.
drinkduff77 says:
01:49 PM, 01/19/10
Anyone else see the irony in the readers of a magazine titled 'What Car?' naming a car they've never actually seen to win most exciting car of the year? lol
billt9 says:
06:31 PM, 01/19/10
whoooosh it's so fast it doesn't just have black streaks shooting by, it's got a red streak shooting by!!!!!!!1111111111one
This is the definition of exitement. All you naysayers surely blind to excellence.