#NAIAS The world car is finally here, you should be excited. At least that was the message Ford was pushing at the unveil of the 2012 Ford Focus at the 2010 Detroit Auto Show. The event featured presenters from around the globe including Bill Ford himself and maps, lots of lots of maps.
Their point was quite simple actually: Build a car the same way around the world and it becomes cheaper for everyone involved, and of course Ford will pass the savings along to you in the form of improved technology, driving dynamics and features.
It's a slightly tired argument, but the Ford Focus that rolled out when the fanfare was over didn't disappoint. Shown in five-door hatchback and four-door sedan bodystyles, this Focus is a sharp-looking small car from every angle. The interior is a bit too shiny for our tastes, but that's what happens when carmakers try to turn an affordable car into a psuedo-luxury car.
Derrick Kuzak, Ford's VP of Product Development, said the Focus will eventually feature both diesel and turbocharged Ecoboost engines. Of course, he didn't specify where those engines will be offered. Here's a hint -- probably not in the U.S.
Full Story: 2012 Ford Focus at the 2010 Detroit Auto Show
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