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Chevrolet Gets a New Boss... Again

james_campbell_chevrolet.jpg Brent Dewar hasn't even made it to the 6-month mark as general manager of the Chevrolet brand. Today, though, Susan Docherty, GM's vice president for sales, service and marketing, announced that Dewar (lower photo) will retire effective April 1, 2010.

Brent_Dewar_chevrolet.jpg James Campbell (right), most recently GM's vice president of fleet and commercial operations, will take his place at the top of Chevrolet.

And how long will Campbell have to show tangible results in his new role? Oh, if we had to guess, we'd say "not long :-)".

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6 Comments

MTuzmen says:

03:28 PM, 12/ 9/09

The "New" GM seems to have stapled itself to the 'Change is unavoidable' cliche and looks like a bit overdoing it to me. Fine, if an organization is once labeled as a "Definitely Needs To Change" one then there can be nothing that stops or slows it. The back bone stays there and the occuring Tsunami's keeping washing away off the top. The objective of the change has to find itself affecting,towards the better, within the tools, standards and qualities that are governing the day to day routines of doing business. Every new leader, be it a team leader at the line, a department head or a manager simply means a "restart button pushed", a new phase of trial and error allowance set to be spent or at least a hand brake is being pulled. This is like regenerative braking of electric motors. Yes, very safe but darn slow to get there! One must be assured that who ever has been appointed to lead must have gone thru the corporate strainer to be there so just try a little more harder to utilise him/her effectively and keep going fast enuf if not accelerate.

bodyblue says:

03:56 PM, 12/ 9/09

Just stick a fork in them. What an incredible waste of taxpayer money.......does any wonder why they went bankrupt? And now a new collection of idiots is running it into the ground. Who will they blame when it crashes again?

notabigdeal says:

04:39 PM, 12/ 9/09

Not long :-) indeed, Putting the pressure on the top can work. However, too many changes at once can panic people and inhibit efficiency. Hope this is the right move.

inlinesix says:

05:20 PM, 12/ 9/09

Wow--what a shuffle. This change with GM is going to take time.

dougtheeng says:

06:11 AM, 12/10/09

I wish I could be a GM exec for 1/2 a year and then get a huge severance package.

roadburner says:

09:18 AM, 12/10/09

"I wish I could be a GM exec for 1/2 a year and then get a huge severance package."

No way you'd be hired; you know too much about cars...

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