We're sure no one at GM means to offend the Swedish Sweedish people whose automaker has just been put to death, and we know Twitter is all about being "in the moment," but geez, how about using spellcheck before you tweet? Or an atlas...
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xprojected says:
07:52 AM, 12/18/09
Executives really need to stay away from Tweeter and web chats - all lower case, no punctutation, and smiley faces really look unprofessional. Let someone further down the chain cut loose.
billt9 says:
07:56 AM, 12/18/09
It's ok. Sweederland's an imaginary country anyways, so no one was offended.
I wonder how they ship cars from imaginary land to the USA.
roadburner says:
08:13 AM, 12/18/09
The hits just keep on comin'
;)
jederino says:
08:37 AM, 12/18/09
Tweets make people look dumb. Why, why, why would you want to use fast-twitch muscles to shoot one-way communications into the ether that are a permanent record? For an executive, this is like inviting the world into your home while you amble around in boxers and absent-mindedly pick lint from your belly button.
mrryte says:
08:41 AM, 12/18/09
Dear GM VP J Smith,
With spelling and punctuation like that, don't be too surprised if you're next on the chopping block.
Ed Whitacre ;-)
inlinesix says:
09:35 AM, 12/18/09
Outstanding! GM, notify me ASAP when you get ready for an IPO.
93aero says:
10:56 AM, 12/18/09
hhaha the old sound it out spelling technique fails again, oh GM.
dougtheeng says:
01:07 PM, 12/18/09
tweet = fail. i can't wait for the media to understand this.
charlesb says:
08:53 PM, 12/18/09
Tweet is sheet, so I'm on the same page as dougie.