Audi announced today that it will show the production A1 at the 2010 Geneva Auto Show on March 2.
In the days leading up to that debut, the company is planning all sorts of partial unveils of various design elements of the A1. We'll also see the plant in Brussels where the car will be built, and hear from pretty much everyone in the company about the development, manufacture and marketing of this car. Audi is planning to put one of its DTM drivers behind the wheel of a prototype as well.
Today Audi designer, Dany Garand, and brand design chief, Stefan Sielaff, have the floor. They discuss the car's exterior design as it relates to the 3-door and 5-door A1 Sportback concepts shown at Tokyo (2007) and Paris (2008) respectively in a video after the jump. There's also a video that shows the creative process for this A1 painting -- it's krylon-intensive.
As part of its effort to build up mystique for the A1, which Audi bills as the first-ever premium car in the subcompact statement (a doubtful claim given all the smaller, lighter luxury cars that existed in previous decades), the company has set up a Facebook page. And you can follow the Audi A1 on Twitter. Of course.
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