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Chrysler-Fiat Press Conference: Ram Brand Product Plan

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Well, it's now official: The Italian overlords of Chrysler have split Ram off from the Dodge brand to be the company's purveyor of trucks.

Here's what the product plan looks like, at least through 2014 (and assuming the company makes it through the next year or two):

Mid-size Pickup: The Dodge Dakota will die for the 2011 model year and be replaced by a unibody-based midsize truck of apparently U.S. origin.

Full-size Pickup: The light-duty, heavy-duty and chassis-cab versions of the what we know as the Ram pickup truck will continue on as planned. All of them will get major (and unspecified) modifications for 2012.

Vans: A new large commercial van will arrive on the scene for 2012, using a platform from the Fiat Group. A small commercial van will also arrive for 2012 and will be produced by the Fiat Group and imported into the U.S.

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2 Comments

brn says:

08:07 AM, 11/ 4/09

From the Edmunds summary, nothing unexpected.

altimadude00 says:

08:39 AM, 11/ 4/09

Sorry to see the Dakota die. Unfortunately, the competition that it spawned has surpassed it. Mid-sized truck with full-sized power is still a good idea. (HINT HINT FORD!!!! Now is the time to capitalize on a F-100!!! HINT HINT!!!!)

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