Straightline

The car enthusiasts news blog from Inside Line

Chevy Announces (Lame) Volt Color Contest Finalists

Volt paint 717.jpg


Chevy has released the second stage of its internet-based, information-trickling desperate publicity grab Volt color-naming contest.

Chevrolet chose three finalists from a field of a claimed 13,000 entries and, predictably they all cutely play off of the the color green, some unit of electrical energy, or both. Chevrolet would now like to invite you, the great teeming masses, to log on to a specific GM-sponsored web site and choose the winner.


Ford paint chart 450.jpg

Oh, the three finalist names: "EV-ergreen," even if the color, a slightly green-tinged gray, is nothing at all like evergreen, nor is the Volt really an EV in the conventional sense of the word. "EnvironMint" even though the color is nothing like mint green. Finally, there's "Viridian Joule," which combines both popular naming strategies into one combination that no one will understand.

We say, do not go vote for any one of these. Instead, we invite you to waste those few precious moments of your life looking at the attached color chart for 1970 Fords, which do cutesy and clever a whole lot better. "Freudian Gilt?" "Last Stand Custard?" Genius.

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14 Comments

e90_m3 says:

02:36 PM, 11/16/09

How about "Chapter 11 Red" and "Never-See Black"?
Or "Tax-Payers' Green"?

acbayard says:

04:25 PM, 11/16/09

I submitted Colbert Plating - but no one at GM was amused.

Ah well - not like the Volt will sell, so who cares.

inlinesix says:

05:59 PM, 11/16/09

"Anti-Establish Mint"

prndlol says:

06:16 PM, 11/16/09

Pustule Pink

rkr says:

07:05 PM, 11/16/09

Nothing says GM like Bankruptcy Red with water based clear coat and GM worthless as Dirt Stocks Brown to best describe their 30 years of cheese plastic interior?

roadburner says:

08:50 PM, 11/16/09

Techno-Mullet Gray

ergsum says:

07:22 AM, 11/17/09

"Smokin'Mires"

compliance says:

08:40 AM, 11/17/09

Battery Acid Orange

roadburner says:

11:38 AM, 11/17/09

Limping Along Lime

ergsum says:

02:00 PM, 11/17/09

Too Little Too Latte

roadburner says:

02:08 PM, 11/17/09

"Too Little Too Latte"

Excellent!

ergsum says:

02:25 PM, 11/17/09

Shades of Aztek

ergsum says:

02:34 PM, 11/17/09

Chery Green

bimmerjay says:

11:27 PM, 11/17/09

Light Nobody Cares Metallic

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