Updated
It was pretty clear the Lexus LF-Ch concept from Frankfurt was aimed at European buyers. Sure, it was designed mostly by Toyota's Calty studio in Newport Beach, CA (with some input from the European studio in Paris), but it's small and it's a hatchback.
"It's aimed at the C premium class in Europe," said Nancy Hubbell, Lexus communications manager. "That's the largest luxury category there, and we've never had a player."
But that doesn't mean Lexus wouldn't want to sell a production version of the LF-Ch in the U.S. Existing C premium players like the Audi A3 and BMW 1 Series have done rather well here. (Ha, well, not really in the 1er's case, but that's why BMW should have imported the 5-door hatchback version, right? Right?)
Although Hubbell says the LF-Ch would be a ways off ("not even in the next year"), she notes that Lexus is "definitely trying to gauge customer reaction."
Since most of you aren't going to hop on a plane to Frankfurt, Lexus has conveniently set up a web site. You can sign up for updates, naturally, or you can take a multiple-choice survey and weigh in on the styling.
Perhaps the most telling question is this one, suggesting a production car wouldn't necessarily even be a hybrid:
Does the Hybrid powertrain feature add to the appeal of this car?
--> Yes, I want MPG with looks and handling.
--> No, the hybrid attribute does not add to the car's appeal.
--> Doesn't really matter.
Of course, there's also a question about your involvement in social networking and Lexus has updated its Facebook page.
2009 Frankfurt Auto Show: Lexus LF-Ch Concept
louiswei says:
05:39 PM, 09/18/09
"Existing C premium players like the Audi A3 and BMW 1 Series have done rather well here."
1-series has sold well here in US? What are you guys smoking over there at Edmunds? Too much BMW kool-aid maybe?
billt9 says:
05:41 PM, 09/18/09
this thing is leagues behind what's already on the market. It's an abomination. Some mishap during embryonic development.
louiswei says:
05:48 PM, 09/18/09
@ Erin,
My first comment is nothing personal by the way since I didn't know that you posted this blog until after I posted my comment.
Hopefully you didn't take it the wrong way.
Louis
louiswei says:
05:50 PM, 09/18/09
@ bilt9,
Leagues behind? Could you elaborate?
Does the Audi A3 have a hybrid version? Does the 1-series have a hybrid version? I just don't understand how can it be "leagues behind" when we DON'T EVEN KNOW WHAT THE PRODUCTION MODEL IS GOING TO BE LIKE!
eriches says:
05:59 PM, 09/18/09
@louiswei: It's cool, Louis. I'm not infallible, and I just looked at the actual 1 Series sales numbers, and they do suggest I may have been smoking something. Post will be updated.
louiswei says:
06:07 PM, 09/18/09
Erin, thanks!
And yes, BMW should import the 5-door hatch along with the coupe... It's funny that I once spotted them testing the 5-door hatch on PCH and I thought they were bringing it here but they never did.
tszk says:
12:33 AM, 09/19/09
i think they should bring over to north america to go against the Acura CSX not just the A3 and 1-series..
charlesb says:
08:28 AM, 09/19/09
I like it, but unlike most Americans I think hatches and wagons are the shizzle.
atenza94546 says:
12:36 PM, 09/19/09
Yes and No,
Yes, it may grab the younger crowd to buy Lexus other than IS which most younger buyer can't really afford.
No, because most auto industry marketing think it don't sell in US. Maybe they sell at the coastal states but not the Heartland America.
RonnieRogue says:
02:35 PM, 09/19/09
I have to say Yes and No as well.
My reason is that its a hybrid and the batteries for the drive system alone would drive the cost astronomically high. There is no such thing as a sporty Prius, and if someone mentions the volt, remember the starting price is nearly 40k, or was last time I read anything on the subject matter.
I say give it a diesel with a six speed. Or perhaps a direct injected turbo four that seems to be all the rage these days. From the drawings the car definitely has sex appeal, but the moment i saw it was a hybrid all my lust for the vehicle died. Dont get me wrong, I love the idea of a hybrid, however I think Lexus is biting off more than it can chew since the car would be big, heavy and complex to manufacture. I believe this car could be something special if they work hard at getting it right the first time. If they can make something similar to the VW Golf Or Mazda 3, they'll have an instant hit.
Then again, what do I know? I'm just a "young" car enthusiast who reads Edmunds everyday. I'm in the market for a new vehicle and I'd never buy a hybrid simply because of the batteries and the so called "green" technology that they use. I can also honestly say I cant afford an IS and I cannot find a 1 series anywhere that is in my price range.
louiswei says:
04:25 PM, 09/19/09
@ RonnieRogue,
I am a "young" car enthusiast who read Edmunds everyday too and I'll take this hybrid Lexus over the Diesel A3 or 1-series on any given day.
Also, if you can't afford an IS, the 1-series or even a leased 3-series then I have to tell you that you are not among the target demography for this baby Lex.
kurtamaxxxguy says:
10:59 AM, 09/20/09
yes and no on this one.
The hybrid aspects, compact size and hatch versatility are good.
The "stylized" tires and wheels and overglitzed interior are not so good.
Then again, this is a design concept, and no matter who draws/builds them, they always end up with exaggerated curves, 10 series tires and huge wheels.
RonnieRogue says:
02:50 PM, 09/20/09
@ Louiswei;
Personally I think the A3 is ugly, but i see where you are coming from in that respect. The reason I complain about the one series being alot more expensive than advertised is because of the options. It starts off in my price range as bone stock but after 3 or 4 options added, well the price skyrockets out of my desired price range. I'm not one to settle so I avoid the car altogether.
I think this "baby" lex is a great idea, just not the hybrid drive train. I've been studying those batteries as a student since 05 and i can honestly say that I dont like hybrids at all because despite what the finished product is, the process of creating that product is anything but green and is very costly. The Technology curve may be six months but batteries are still stuck in the stone age.
louiswei says:
06:49 PM, 09/20/09
@ RonnieRogue,
I see where you are coming from about the hybrid technology, or specifically, the batteries. However, the reason that I am a fan of the hybrids is that I think this technology is still young and has a lot of potentials in the future. Diesel, on the other hand, has already reached its peak, or it'll be very soon.
If you are interested, here's my view on the topic of hybrid vs. Diesel:
http://lexusnet.com/blog/hybrid-vs-diesel/
notabigdeal says:
07:16 PM, 09/20/09
It doesn't matter if it comes to the us. If eco-minded tan people of california demands Lexus they should give it to them in every bland color they can provide. The rest of us will stick with Hyundai elantra by day and Mustang GT by night.
opfreakx says:
06:52 AM, 09/21/09
looks like a matrix mated with a mazda 3.
imho not bad.
jehnavi says:
01:40 AM, 02/ 4/10
The car in the photos is still mostly veiled by a tarp and wrapped in semi-opaque plastic, but a Lexus badge is clearly visible on the tailgate. Even more visible is the shape of the rear glass and the overall proportions of the car, which perfectly match the compact hybrid concept that Lexus debuted last fall at the Frankfurt Motor Show. The hybrids C-segment hatch will likely share most of its underpinnings with the HS 250h and Euro-market Toyota Auris on which the Lexus is based. http://www.automotivecraze.com/