Chrysler Group Chief Executive Sergio Marchionne is expected to lay out a formal, 5-year product plan for Chrysler today. Expected on it are 2010 launches of the 2011 Jeep Grand Cherokee (though Jim Press, above, won't be around for that) shown at this year's New York Auto Show, and the Chrysler 300, which will spawn Dodge and Alfa variants.
Marchionne is also likely to order makeovers for the Chrysler minivans, Dodge Caliber, Jeep Compass/Patriot and, somewhat surprisingly, the PT Cruiser. Marchionne wants these updated products on the market by mid-2011, the Detroit Free Press reports, and will rehire an unspecified number of employees to get this done. The word around Detroit, says Auto Observer, is that Chrysler has been so throughly gutted of talent and manpower, it currently doesn't have enough of a workforce to take on such projects.
The Fiat 500 is also expected to get a U.S. introduction by mid-2011, and it will be built at Chrysler's Toluca, Mexico, plant. All of this, of course, has to be greenlighted by the President's automotive taskforce.
altimadude00 says:
07:23 AM, 09/25/09
Maybe if Chrysler can refurbish the interiors of their cars (to what they should have been at the time the model launched), they can sell a few of them.
The PT Cruiser refuses to die.
I would have also thought that, being an automotive magazine, IL would have reported on Jim Press's financial woes.
I also have a question: If Fiat wants to push Chrysler up-market, how can they support both an "American" luxury marque and a foreign "luxury" marque? What's going to fill in below it? Dodge/Ram?
rsholland says:
07:23 AM, 09/25/09
I don't have have a good feeling here. I like the new Grand Cherokee—but this vehicle should have occurred the last go-round, not for the 2011 MY.
Prediction: Long term, only the Jeep and Ram brands will survive.
greenpony says:
10:06 AM, 09/25/09
Agree with rsholland. Maybe include a Viper "brand".
I'm not sure how they'll be able to justify building more LX-based cars when they are certainly no benchmarks of efficiency.
wrinklebump says:
10:26 AM, 09/25/09
I don't marketing Chrysler as an upmarket choice is such a bad idea. All cars that aren't complete econoboxes are getting better materials and high tech gadgets. Slapping wood and leather on Chryslers and leaving Dodge with the plastics isn't a terrible idea.
And Alfas, I assume, would constitute the 'sporty' choice.
firstwagon says:
11:35 AM, 09/25/09
The old Chrysler was dying a long slow death and Damiler sped it up a lot.
I think breeding in some new life from a brand that is very different from what North Americans are used to is a very good idea. Of course there is alway the potential for them to screw it all up but I think something interesting will happen here.
Fiat and Alfa have the premium products and sub compact products that Chrysler is lacking. Chrysler has the trucks, Jeeps, V8s and infrastructure that Fiat is lacking.
I see no reason to be negative about what will happen over the next 5 years.
luxurycarlover says:
11:57 AM, 09/25/09
How about the Sebring and Dodge variant. It sucks now and desperately needs a makeover.
smilez says:
12:13 PM, 09/25/09
Here's the thing about people saying, "that's what they should have done back when"...that's whole the point, they didn't do it back then, hey're doing it now. These are big ol' hind-sight comments. This is showing that we're coming back. New vehicles, new people, better interiors, etc.
I'm looking forwartd to the new GC. I've had four Jeeps, gotten lucky with all of them regarding reliability. And this new one looks like a giant leap forward in design, materials, and most of all technology.
We need to erase the past from our minds (the majority of it anyways, there were plenty of good vehicles), and move on. It seems like there's going to be a big shift in Fiat/Chryslers portfolio.
I will say that the PT re-do better be good. Because, um, yeah, that thing is old.
I think Dodge and Jeep should be what GMC was supposed to be for GM (and Jeep should dump the Compass and leave that one to Dodge), and that's trucks and 4x4's.
Chrysler should make their vehicles a little more upscale. IMHO of course. And there's much else to be done.
albook says:
01:44 PM, 09/25/09
The Grand Cherokee will be the best looking SUV in the segment.
rsholland says:
02:09 PM, 09/25/09
smilez
I've been asking for a Grand Cherokee with a fully independent suspension, that's off-road capable, for well over a decade. And, now, they're finally offering one. So for me, this is not a "hind-sight" comment.
The current generation Grand Cherokee, to me, is a huge disappointment. It's just another me-too effort that did little to advance the state-of-the-art for this market segment. All it's doing is treading water until the 2011 model arrives. I don't even care for the styling. That's why I'm saying this '11 model should have debuted the last go-round.
smilez says:
02:25 PM, 09/25/09
I'm in agreement with you rsholland. I'm just saying that there's PLENTY they should have done before that we all wish would have happened. But it didn't happen, and that's why we're in the mess we're in as an American auto industry.
This is just showing that strides ARE being made, one by one. And I for one, am glad the GC is one of the starting points.
I'm not happy with the WK version of the GC. Everyone came out with three row models and the GC got smaller. I have a Commander, so I've got the three rows taken care of, but it's only like 2 inches longer. But the body style is good ol' fashion Jeep. But you're right, the GC is just a me-too, that didn't even stack up to the me-too quota.
The Hemi, when it came out, was the talk of the town. I've even had a mechanic tell me that it's one of the cleanest burning engines there is. But it goes through gas like there's a whole in the tank.
This equals another not-so-up-to-date decision by Chrysler.
Now, there's the Phoenix lines. Big improvement (on paper), the terrain response that is this year's cliche (sp?) for 4x4's. Fully independent suspension, as you stated, and so much more.
All I'm saying is let's look forward to what's going to happen and stop harping on the past. I think we're all in agreement that way, WAY too many bad choices were made, and although we knew it, they didn't acknowledge it. Well, they have now and everything's looking up.
Let's just hope they follow through.
smilez says:
03:23 PM, 09/25/09
And to clarify, I mean the GC is a starting point for Chrysler. Other companies have been looking up for a little while now.
greenpony says:
03:25 PM, 09/25/09
Unfortunately, smilez, the past (whether failure or success) plays a big role in peoples' perception of brand quality.
smilez says:
03:45 PM, 09/25/09
It does, but it will only continue to do so if people continue to bring it up without looking at what's being done now to reverse those thoughts.
Open your minds people. In 2008, 5 of the top 14 nameplates in reliability ratings were American. And they all rose in status over 2007. I think that's a good start.
Yes, American manufacturers have a long way to go bring back our trust. But if no ones going to let them, then we're already screwed.
And on a lighter note, for those who say they don't build them like they used to, may I bring your attention to:
http://www.youtube.com/watch?v=5CU-k0XmLUk
Just a departing Friay laugh.
cwc1 says:
05:13 PM, 09/25/09
Chrysler wasn't dying during the mid-nineties when Daimler came calling. They were thriving, which is why Daimler was interested.
Regarding the task force -- so the General Secretary and his comrades *don't* want to run the car companies? Puhleeez. Where the heck is the executive branch's authority to do any of this?
estreka says:
05:44 PM, 09/25/09
What Chrysler should do:
- Import Fiat models NOW and distribute via select Chrysler dealerships as Fiats, Alfas, etc.
- Initiate a second wave of dealership closings, costs be damned
- Invite Fiat into the GEMA plant
- Drop the Chrysler nameplate
- Drop any vehicle that does not add to the bottom line
- Continue shipping jobs overseas where labor is cheaper
- Pressure UAW/CAW into submission
- Cooperatively develop hybrids
What Chrysler will do:
- Rebadge certain Fiat models as Chryslers
- Keep all dealerships out of fear of lawsuits
- Develop all core products separately
- Eventually be forced to sell the Jeep brand
- Might be forced to sell the "Ram" brand
- Continue to promise hybrids but not deliver
- Beg for another bailout
- Declare bankruptcy
- Fiat sells off their share
- Wash, rinse, repeat
mopar424 says:
07:26 PM, 09/26/09
Even with the current chrysler lineup, If fiat were to just slap on an Alfa interior (and add some cupholders), and upgrade to the new pentastar/phoenix engines they would have an extremely competitive vehicle.
"I'm not sure how they'll be able to justify building more LX-based cars when they are certainly no benchmarks of efficiency."
greenpony, the 300C makes 26mpg on the highway, in no way is that inefficient for a fullsize V8 sedan.
Like many have said, the perception just needs to change, and thats pretty hard to do. Unfortunatly, cost-cutting and lack of ownership insight caused cheap quality materials to be used in most of the current CJD lineup, while the engineering and build quality were there, just imperceptable behind the bad/cheap materials themselves. Think Russian avaition- great design, horrible execution.
And estreka, you are just wrong in so many ways I'm not even going to comment.