Chrysler Will Spin Off Dodge Ram as Its Own Brand

Agree. With the RAM brand will be a lot easier.

I give it four years before they start making RAM cars.

The Caliber in Europe. huh, huh. Definitely a Beavis & Butt-Head idea.

Didn't they already do a line of trucks with the Ram name? The little Mitsubishi-based truck, the full-sized truck, and the Ramvan?

@altimadude,

Yes, however it was still the "Dodge" Ram Van etc. I'm imagining what they plan to do here is make "Ram Truck" the brand, and then identify the full size pickups by cargo capacity trim such as "1500", "2500" etc. I think what they're ultimately gunning for is a GMC like strategy, without the duplication GM has in the Chevrolet brand, of course.

Ah, ok. Thanks for clearing that up for me.

I think this is actually a good idea. This is precisely what GM should have done with GMC.

RAM cars?? nah, I bet they will be tempted by that often misinterpreted concept of "coupe like lines, but with four doors" and then name it something like RAM Crosstour Sport.

I don't know where they are going with this. I know the Ram is one of the best trucks out there, but won't it be more expensive to do it this way? The Big Three are already are pushing out the abortion like Toyota Tundra and Nissan Titan, totally out of the market place. They should just give up already.
I would keep the same marketing in place. That is unless, Dodge is gunning for more market share from Ford in the 3/4 and 1 ton commercial series.