As Engineering Editor Jay Kavanagh notes in his first drive of the 2010 Lexus HS 250h, timing is indeed everything in the auto industry. Had this new luxury hybrid come out last summer, its success would have been virtually guaranteed.
Even though gas prices are slowly rising, the clamor for fuel mileage has subsided significantly. Lexus might have to actually put a little marketing muscle behind this car, but even that doesn't guarantee any measure of succes.
Will it be the next Prius? Or a Honda Accord Hybird that never quite catches on?
First Drive: 2010 Lexus HS 250h
hondacura4 says:
04:03 PM, 05/27/09
Toyota marketing at its best.
blueguydotcom says:
05:33 PM, 05/27/09
Say nice corolla!
cah11705 says:
04:25 AM, 05/28/09
I say that's a funny looking Corolla that weighs to much but has a nice interior...
rubley says:
03:42 PM, 05/28/09
Ed, your comment belies your misunderstanding of this car. Would anyone buy a $35-40k to save money ? No. Saving money is not the point. People who can afford this car realize that. This car is an exercise in technology (and luxury). This is for someone who wants a vehicle with Lexus quality, which uses less gas for reasons other than price. Do you think Lexus owners car about the price of gas? I drive an IS350 and I could care less, high gas prices are a good thing. It's ugly, a hybrid IS would have been a much better decision.