2010 Lincoln MKS EcoBoost Priced at $48,585

altimadude, please. Even if the Genesis wasn't overrated, the MKS is in a different class. If you really need to compare the Genesis to a Lincoln, compare it to the MKZ. They're much closer and you'll find that the MKZ offers at least as much bang for the buck.

If we're looking to compare the MKS Ecoboost to something, let's compare it to the Infiniti M45.

Edmunds seems to be the only place that doesn't like the MKS, but I guess they're entitled to their opinion.

Just like the SHO, this is between $5k and $10k too expensive.

brn, I've seen the comparisons to the M45 floated a couple places. How many of those do you think Infinity sells? If they are going in benchmarking the M45 then they have already failed. Who would not take a 5 series over this? I fancy nav system is not enough.

I agree w/compliance, Lincoln will not sell many of these cars just as Infiniti does not sell many M45s. At this price point, they are getting too close to the Beemer 5 series and other comparables. Most cars in this price point are leased w/c makes the TCO difference even less.
However, Lincoln needs this car as a halo car, a top of the line model so that it continues to have some standing as a luxury car brand. For Ford, the logic of this car is introducing the ecoboost engine, an engine which will ultimately find its way in half of all Ford models including the F-150, in a higher price range w/c can only benefit the reputation of the engine plus in a smaller volume to allow Ford to debug it before widespread roll-out.

I'm confused....which is the MKZ and which is the MKS? I thought this one is based on the Taurus and the other on the Fusion. Do I have that backwards? And what is the MKX?

Dear Lincoln, can we have some real names for cars?

Screw it. Lets compare the MKS to an E-class. E350 or E550. Sure it's not quite as refined, but it's just as full featured and if you want to save $10-15k it's worth it.

altimadude, I'll grant you the naming confusion. Other manufacturers do it too, but that doesn't make it a good idea.

compliance, I've not had the opportunity to play in the MKS, so I'm not going to go too far down that road. I just think it's unfair for people to jump all over the price when its direct competition is more expensive.

To brn

My dear sir you have it completely wrong. The MKZ is a mid-size FWD entry-lux car that competes with the Lexus ES350 and Hyundai Azera. You can't just base your assumptions on price. The Genesis has more interior room than the MKS, more front legroom and the same amount for rear legroom. The Genesis rides on a wheelbase of 115.6in vs. 112.9in. Also the Genesis can be had with a V8 that compares only to the ECO-BOOST V6. As for feature content, the Genesis offers more features for about 10 grand less. Bigger than a MKS, cost much less than either MKS model, and actually has more features. That is why the Genesis does not compete with the MKS. On another note the Genesis competes with the Infiniti M, Lexus GS, Mercedes-Benz E class, and BMW 5-series. Thats another reason.

Wow the S and Z are too confusing. That is why the MKZ does not compete with the Genesis.

Not to get the Detroit Defenders in a tizzy, but paying $50K for a Lincoln is crazy.

Compare this to an STS if you want to find a niche competitor. The STS would blow this away.

If this is the best Ford can do and the best price they can give us, they are going to be asking Washington for a hand out too. Make your technology affordable or else end up like Chrysler and GM.

and the Genesis can be compared to the BMW 7 series if interior is what's measured. MKS is a great car in my opinion and it can be compared to any luxury mid to full size cars just the Genesis can. If speed is being measured as a variable, then we're talking about something else (and in my opinion, why the hell should we measure speed anyway since our freeway system adopts a speed limit).

These number comparisons... sounds like a sales check!

2009 up to April/Total:
1. BMW 5-series ....4,319 / 14,146
2. MB E-class ......1,795 / 7,645
3. Hyundai Genesis .2,076 / 6,021
4. Lincoln MKS .....1,178 / 5,775
5. Cadillac DTS+STS 1,458+7,11 / 4,963+2,057
6. Infiniti M ......441 / 3,610
7. Volvo S80/V70 ...681+200 / 2,603+675
8. Lexus GS ........468 / 2,586
9. Audi A6 .........388 / 2,012
10. Acura RL .......202 / 757
?. Jaguar XF .......? / ?

Man Infiniti is eating dust!
Redesign coming soon!
How about that Audi A6!

"My dear sir you have it completely wrong."

Affection, phony respect, followed by a put down? Um, OK.

Like it or not, the Genesis competes with the MKZ. The MKZ offers similar, yet different, bang for the buck. Yes the Genesis has options that the MKZ doesn't (V8), but it works the other way around too (AWD). Sit in both cars. They're direct competitors. For once, Edmunds agrees with me (look up the MKZ and ask to see competing models).

Yes, you have some measurements, but pick your measurements differently and the MKS is larger (longer, wider, taller, heavier). The MKS doesn't target the Genesis. It's a different class of vehicle. Stop believing the hype that the Genesis competes with vehicles twice it's price. I'm not saying the Genesis is bad or that the MKS is wonderful, just that they're different.

Estreka,

A 4.6L, smaller, STS has a base price that's $8500 more (Edmunds.com). Prefer it if you like, but I don't understand how that's an argument for the MKS being overpriced.

"Affection, phony respect, followed by a put down? Um, OK."

You think I'm coming on to you? And what kind of a put down do you get out of that?

Look I just presented facts to you instead of just words and you didn't even read them. I guess I'll just present more. Edmunds also seems to agree that the Genesis can fair well against a Lexus GS which Lincoln tries to pit their MKS against. Go to the website and you will see that they compare it to a STS, GS, and G37(G37!!!). Now as I hope you know the MKS is significantly larger than those cars and yet Lincoln wants to compare it to them. You see where I'm getting at. Now you know no one will ever cross-shop a G37 and a MKS. People will however cross-shop the Genesis and MKS as already indicated by the Hyundai dealership not far from my house.

"Stop believing the hype that the Genesis competes with vehicles twice it's price."

Good one. I don't believe some "hype" as the Genesis is a legit player in the luxury market. Its just a bonus that a Fully loaded Genesis V8 cost $6,585 LESS than a base MKS with ECO-BOOST.

"pick your measurements differently and the MKS is larger (longer, wider, taller, heavier)."

The MKS is even longer, wider, taller, and heavier than a GS or M(Don't forget Lincoln wants to compare it to the M45x and that is also 300lbs lighter). Also it really doesn't matter that the MKS exterior dimensions are greater than the Genesis because its longer taller and heavier combo is a triple negative. Those greater dimensions also do not translate into more space. The gas tank is smaller, and the interior space is nearly 4 cubic feet less. It has only a 3 cubic foot greater trunk.

I'm still giving facts while you just give he said she said remarks. I'm looking things up as I type this to prove my statements. It seems like you think the MKS is too good to be compared to the Genesis when both companies are comparing their flagship vehicles to the same class of cars(Mid-size rear wheel drive luxury sports sedans).

MKS, MKZ, etc. Which is which? Who cares? Even I don't anymore. The toothpaste marketers who came up with this stupid naming strategy should be fired from Ford, and the entire auto industry. And they wonder why consumers are confused?

It pays to have a decent education, and for those who are still saying they're "confused" by MKS, MKX, and MKZ, go back to school and learn your ABC.

Is it me or is this a dead ringer for the 2010 Lacrosse, right down to the exterior color of the promotional pics? http://www.edmunds.com/buick/lacrosse/2010/index.html (which itself is a fairly derivative design, notably of the Lexus LS and other cars before it).

I understand there's only so much you can do with a sedan design, but both Lincoln and Buick seem to be thinking "let's strip away anything that could possibly offend anyone", which is also a great way to ensure the car doesn't stand out in a crowded field (Lincoln LS anyone?).

I also am not a fan of the naming convention. Before we single out Lincoln for our attacks, let's take a look at Mercedes, Infinti, Lexus, Caddilac, BMW, Jaguar, Acura, Audi, Mazda, Saab, and Volvo.

Ford has plenty of company.

Ridiculously expensive for such an ugly car.

lexuslvr,

Longer, taller, and heavier is only a triple negative if the suspension remains unchanged. With AWD and diesel power curve, it should have no problem giving the Genesis a good run for it's money, especially given that Hyundai geared the V8 for fuel economy rather than performance. You have to get pretty high up in RPMs before you see any torque too.

kingkhalas,

While the MKS is not everyone's cup of tea, ugly it is not.

arumage,

I just want to clarify the torque. Its actually at a relatively low rpm esp. for a N/A car: 333 lb-ft @ 3500rpm. However you could say that was high compared to 350 lb-ft at only 1500 rpm. Now that is pretty good. No, the MKS is not ugly at all.

MKS? MKZ? I personally love the way they look, but they look too similiar to me and I think sales of one of them will suffer because of the confusion. True BMW, Audi, Volvo, and well every European brand all look the same too, but the truth is they are established brands and people seem to know a 3 series from a 5 series, an A4 from an A6. Lincoln is trying to find an identity, distinguish itself from other car companies, and separate itself from the Lincoln Town Car image. Having 2 cars that look so similiar? It might be too soon while they are re-inventing themselves