According to a report in Automotive News, Toyota has told its dealers in Japan that the redesigned Prius will carry a price very close to the new Honda Insight. At just over 2 million yen, the base 2010 Toyota Prius will have a price equivalent to a mid-level Insight.
Pricing in the U.S. has yet to be announced, but the aggressive numbers announced in Japan are a good sign that Toyota intends to battle Honda head on with its redesigned Prius. Honda is currently touting the new Insight as the lowest-priced hybrid in America.
firstwagon says:
10:48 AM, 04/ 2/09
Great for buyers. Get yours now before gas shoots up again and they'll have no need to compete.
redliner says:
11:59 AM, 04/ 2/09
Hey, you guys should buy a hybrid for your long-term fleet, and see how sporty you can make it. New firmer dampers and springs plus better rubber would do wonders for these cars.