Straightline

The car enthusiasts news blog from Inside Line

Are You Excited About the Ford Taurus SHO?

fordtaurussho-950.jpg

It's been all of a month now since the 2010 Ford Taurus SHO debuted at the 2009 Chicago Auto Show sporting a 365-horsepower, twin-turbo V6. Sure it might be hooked to an automatic, but the new SHO is still a formidable beast.

We can't help but wonder, however, if the Taurus might suffer the same fate as the new Mustang. That is, a high-powered muscle machine that gets lost in an economy that sees spending extra cash on horsepower as a frivolous waste of money.

2009 Chicago Auto Show: 2010 Ford Taurus SHO


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24 Comments

ctpax says:

08:38 AM, 03/10/09

people will look at the logo, see the road with the leaf and ask "Oh wow, is that a hybrid?"

jederino says:

08:42 AM, 03/10/09

I hope this car gets a lot of attention. It's handsome, has a superb interior, and a great drivetrain. The only question is how does it handle. At that price, some other very fine cars are starting to come into view!

compliance says:

09:12 AM, 03/10/09

Not excited at all. Too big, too expensive. Why would they halt an svt Fiesta and make this? It doesn't make sense.

tryan says:

09:35 AM, 03/10/09

Anyone else see the 'Subaru TL' in the front end of this car?

I hope for Ford's sake that this car is a winner. However, as pointed out above, $38k is not exactly chump change in this economy, or any economy for that matter. Why would I consider this car over an Acura TL SH-AWD? or a G37x? Sure, it's got more power, and I'll wait until actual performance numbers come out instead of speculating, but neither of the above cars are what you'd consider 'slow'...

In its own right however, it looks like a nice offering from Ford, and when you factor in the inevitable incentives, it might be a lot closer to $30k, making it a more attractive proposition...

arumage says:

09:42 AM, 03/10/09

Too expensive compared to what? Seems like a steal to me for all you're getting. Bigger vehicles seem to have a larger profit margin so fiscally it seems to make perfect sense.

Being able to drive wrecklessly fast in perfect comfort with 4 of your best buddies seems like it would be a big plus to me.

greenpony says:

10:00 AM, 03/10/09

I wouldn't buy one. But I'm not in the market for a large sedan.

subytrojan says:

10:30 AM, 03/10/09

The front grille is indeed very Legacy/Outback-like, tryan.

On paper, the car seems like it has the right ingredients. I wonder if it's too big, though.

dougtheeng says:

11:26 AM, 03/10/09

I don't find it an interesting proposition. I'd rather see a Focus/Fiesta hot hatch (ie, the RS from the UK).

brn says:

11:34 AM, 03/10/09

I don't understand the "too expensive" statements. The Ford is not only more powerful, but it's larger and costs less than similarly equipped competition. In other words, they give you more for less. Why is this not enough for people?

Personally, 263hp from the standard Taurus is just fine for me. With a street price of $22K, it's hard to beat.

jederino says:

11:54 AM, 03/10/09

Yes, I would consider the 263 hp standard Taurus in a heartbeat for family duty and for my wife, who values luxury and the sedan format. For my personal commute vehicle, I'd be more interested in a Focus hot hatch!

autoboy16 says:

02:12 PM, 03/10/09

"Are You Excited About the Ford Taurus SHO?"

No :thumbsdown:

albook says:

04:20 PM, 03/10/09

"That is, a high-powered muscle machine that gets lost in an economy that sees spending extra cash on horsepower as a frivolous waste of money."

Well, spending 38g on a Taurus already qualifies you as "high."

Its good looking, it just looks so big. I'd rather have a Maxima- and I'm not even really hot about that front.

billt9 says:

05:30 PM, 03/10/09

O M G Half that video is simply the logo with music lololol

But the car is awesome. As long as the interior material quality lives up to the entry luxury standards.

autoburetor says:

07:48 PM, 03/10/09

This is totally a halo car. Just look at how much it generated interest among the blog readers and commenters here. I don't think Ford is expecting to sell a lot of specifically this model. I don't know that they are even expecting to break even on the cost of design, marketing, construction, etc. for this specific model. But the press it will generate and the interest it will spark in the standard Taurus may help Ford gain a competitive edge over Accord and Camry owners. After all, how many of them would you be double-checking to see if it was the high performance version? And we have to remember that most people who are in the market for an Acura or an Infiniti were not likely considering a Ford anyway....

estreka says:

01:02 AM, 03/11/09

And I would buy this over a G37 why?

brn says:

07:49 AM, 03/11/09

"And I would buy this over a G37 why?"

More power.
More room.
Ford beats Nissan in reliability.

The same question could be asked in reverse. Why would you buy a G37 over the Taurus SHO?

I'm sure the cars are different enough that your priorities will determine which you prefer.

compliance says:

09:40 AM, 03/11/09

"More power, more room"

But is someone who wants a giant car the same person that wants an overabundance of power? I don't think they overlap very much. I want something fun to drive, and regardless of the power output, this is a giant boat. I'd take a G37 easily.

It's not true to the original SHO at all. I know they went there for marketing reasons, and I don't like it.

compliance says:

09:42 AM, 03/11/09

"Ford beats Nissan in reliability."

I'm also not ready to declare a brand new twin turbo engine reliable when it's not even on the road yet.

billt9 says:

11:41 AM, 03/11/09

Ya Mazda is one of the most mechanically reliable brands, hailed in Europe as having legendary reliability.

But Mazda's 2.3 DISI Turbo in the Mazdaspeed6 was mad reliability failure.

New engine... never reliable.

brn says:

12:14 PM, 03/11/09

"But is someone who wants a giant car the same person that wants an overabundance of power?"

That's where the different strokes for different folks argument comes in.

Oh yea, the Ford is safer too.

compliance says:

02:31 PM, 03/11/09

"That's where the different strokes for different folks argument comes in."

I would never say don't give us this car, it's still cool. But this is the same company that just announced there would be no hot version of the Fiesta, and cited the current economy/environment/whatever.

But an SVT Fiesta is far more suited to the current times than this is. In my mind it's the perfect car for the current times. It'd be fast, fun, and still economical. But if you buy that right now there are certain cars that can't be supported, well this should be exhibit A. Ford is being extremely hypocritical.

compliance says:

02:39 PM, 03/11/09

alman08 says:

10:00 PM, 03/11/09

in my opinion, this car is more comparable to 300C and the G8 (size and performance). I like the current Taurus and I have yet to see this one in person, so I don't know if I will like it or not. Don't know about the turbo-charged engine though. I guess a Taurus Limited would be enough for me (agree with someone who said 263hp is good enough for a sedan this size). And for that person who said the interior is superb... how did you know? have you seen the production model in person yet? and great drivetrain? anyone drove it yet?

minibro77 says:

12:38 PM, 03/13/09

I'm pretty excited about what this car has to offer but more excited that Ford has finally seen the light as far as exterior design. They're finally adopting some of the Kinetic desing theme from Ford of Europe. We've needed this forever since they first introduced it. Forget the Gillette Mach 3 grille. Just keep up with what Europe has. The Mondeo and Focus are very well styled cars so why shouldn't the Ford's in the U.S. be?

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