Maybe you've heard of the upcoming Ford Fiesta. It's what's known as a "B" segment car, which is a size smaller than anything Ford currently sells in the U.S. Such cars are typically economical and inexpensive, perfect for the young and hip Ford figures.
So in order to remind Millennials that the Fiesta is indeed fun and cool, and not just cheap and small, Ford is going to give 100 Fiestas away for free. Well, actually it's just a loan and the "agents" as Ford is calling them must chronicle their experiences on video. And who are these agents?
"We intend to put the Fiesta into the hands of really awesome, socially vibrant people," Fiesta Brand Manager Sam De La Garza told AutoObserver in an interview Thursday.
To help sort through the awesomeness, Ford is asking candidates to post videos on YouTube detailing their uh...vibrancy. As you might expect, the result vary greatly.
AutoObserver: Ford Seeking "Socially Vibrant Agents" To Test Drive Fiesta
redliner says:
12:15 PM, 02/20/09
It looks like it's turning into a kiss-@ss contest. Who can kiss fords @ss-best?
cruiserhead1 says:
12:56 PM, 02/20/09
boring and if they want to have a bunch of kiss-@sses as redliner said, they should just make a commercial and save all the "reality show" crap and spend the cash doing product placement in reality shows.
Hope they can find some people that are more focused on life and not consumer-whores.
ctpax says:
02:51 PM, 02/20/09
sure hope the beard gets what he wants.
brn says:
09:01 AM, 02/21/09
Let's be fair. If Hyundai had done this, people would be saying what a great idea it is.
I'm actually a little surprised that these are the largest goofballs that they could find examples of. There has to be even more entertaining examples than this.
That third guy wearing a prison uniform?