Of the many things that the first Transformers movie has done for Chevrolet, perhaps the most predictable is the opportunity for company execs to make really dreadful puns at today's press conference announcing its involvement with the sequel: Transformers: Revenge of the Fallen.
Here's a sampling: We don't consider these vehicles movie stars; we think of them as movie cars. Or how about this inevitable one: We're transforming the Chevrolet brand.
According to the company, it also increased awareness of the Camaro by 97 percent.
Anyway, Chevrolet rolled out all five of the vehicles it has placed in the new movie. We've seen the Camaro-based Bumblebee. We'd seen spy shots of the purple Volt (that's actually a stock Malibu under the skin). We knew about the little Beat -- although we didn't know that it would be painted in a decidedly snowmobile-like scheme. And then there was the Mudflap, played by the small Traxx showcar from a few years back. Nobody cared to even look at that.
On center stage was the Corvette styling mock-up concept vehicle. Taking inspiration primarily from the 1963 split-window coupe, the concept is an outlandish-looking bit of kit with quite a number of exhaust pipes. And the company also constructed a 15-foot-tall Bumblebee in full robot mode. Fanboys rejoice! -- Daniel Pund, Senior Editor, Detroit
kurtamaxxxguy says:
08:23 AM, 02/12/09
The Portland Auto show had none of the Transformer hype of Chicago, but people there were very interested in the Camaro Pre-production vehicle shown by GM.
zoomzoomn says:
04:49 AM, 02/13/09
Getting past all of the Transformers hype, if they make the next gen Corvette even 80-90% of this showcar...that Stingray is SWEET!
yatesjo says:
02:19 PM, 02/14/09
That vet is SWEET! It would be a fantastic replacement for that (excellent as it's performance may be) generic looking lump they have going now.
yatesjo says:
02:20 PM, 02/14/09
That Vette is SWEET! It would be a fantastic replacement for that (excellent as it's performance may be) generic looking lump they have going now.
dyzio says:
02:19 PM, 02/20/09
this Vette's front looks amazing : pure American , pure Vette and at least retro-futuristic!,
although it could have longer tail (why they cut it so short?!?)
current Vette model loooks nothing special (especially front and side view) -(Viper is so much better design !)-