It was one thing when manufacturers started teasing upcoming auto-show reveals with dark and moody photos of one detail of a future car. Now Audi has taken the teasing to a whole new level by releasing this two-and-a-half-minute detailing the making of its Super Bowl advertisement. It's called building excitement, kids.
Yes, that means the tease is two-and-a-half times longer than the actual ad will be. Called "Chase," the ad is an opportunity for Audi to poke at its competitors with a small stick and also to highlight some questionable hair and sartorial choices of the last 30 years.
So why do we care? Well, we reckon the ladies in the office will find the ad's star, Brit actor Jason Statham, to be super-dreamy and, for the guys, there's the fishtailing '70's Trans-Am.
redliner says:
07:22 AM, 01/30/09
I like it. Creative without being over the top.