In a move designed to entice the commercial customer, Toyota will be offering a decontented Tundra 'Work Truck' model for 2010. The vehicle, in the basic regular 2WD format, will start at $21K. That's almost $1,400 less that the current base model.
In coming up with is vehicle, Toyota ditched all the chrome it could. It also got rid of cruise control, power outside mirrors, lit ignition key ring, lit glove compartment, and a few other items as well. The truck also has a unique new two-bar grille; one would assume that this new grille will make its way on to other 2010 Tundras as well. The front bumper is also ever so slightly changed. The 2010 Tundra will debut at the San Diego auto show, which begins at the end of this month.
jerrywimer says:
09:30 AM, 12/23/08
I can totally understand getting rid of all the extra lighting, painted bumpers, fog lights, chromed goodies, etc. But ditching the *cruise control*? I haven't checked, but I'd just assumed that the Ford / GM work trucks keep cruise around, as one of the few basics. Then again, who knows..
billt9 says:
10:08 AM, 12/23/08
Ditch power mirrors? Do work trucks only have one designated driver?
Pay the $1,400 if you really want this thing.
estreka says:
12:06 PM, 12/23/08
It looks so much better without the chrome. Not attractive, but far better.
bbechtel16 says:
01:51 PM, 12/23/08
Yeah I consider cruise control a modern must. And how much does it really cost, considering they had to draw up new parts?
lvranger says:
02:05 PM, 12/23/08
I'd buy it if it was significantly cheaper, like the last gen Tundras. The work truck of those models was 16k while the next step up was 20k. How can they justify a 21k stripper?
firstwagon says:
08:42 AM, 12/24/08
That's becasue it's not a stripper. They take off a couple minor items and people whine it's too stipped. Absurd.
Back in 1980, I had a summer job where I got to drive a work truck. it was a base Dodge Ram with a 90 hp slant 6, "3 on the tree" manual shift, no power steering, no radio, no power anything, 14 inch tires, vinyl bench and rubber floor cover.
That's a base work truck. Just what you need to be a truck, a piece of machinery designed to do a job at the lowest price.
I wished it had a radio (ended up bring a portable radio with me tossed on the seat) but there's not reason for cruise or power mirrors. The forklift didn't have those either.