WorldCarFans.com is reporting that Fiat & PSA/Peugeot-Citroen are about to merge. The story, which apparently originated in Italy, states the reason for the merger is to try and survive the global financial crisis. It's that simple: merge or die.
So here we have one more example of just how far-reaching this economic debacle is. If this merger does come about, it would create the fourth largest automaker in the world, rivaling VW and Renault-Nissan in scale.
Here's Inside Line's take: PSA and Fiat Reportedly at the Altar for Economy-Driven Marriage
estreka says:
03:15 PM, 12/15/08
Pretty pointless if you ask me. For the most part, they each produce competing products. I don't see what advantage this would bring. Maybe a synergy of technology? But that could be achieve via a consortium or an alliance. Why merge?