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Toyota looking to develop an under $5K car brand

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Well, they got most of the other markets covered, so why not create a Tata Nano-fighter brand? That's what Toyota has in mind. This would be a brand of vehicles expressly to be sold in developing countries. So don't expect any such-labeled products to be sold here, as they likely would not be able to meet the stringent (and expensive) safety and emission requirements.

Full story here.

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3 Comments

brn says:

05:37 AM, 11/11/08

Nano fighter at more than twice the price?

Then again, I'm not convinced the Nano will ever be what it was promised to be.

estreka says:

06:45 AM, 11/11/08

It really makes you wonder if companies can produce bone stock cars for sub-$10K, why are car prices so high here? Sure, safety equipment and a long list of standard equipment goes a long way, but how much mullah are automakers banking on a $25K car?

ateixeira says:

01:24 PM, 11/12/08

When they have economies of scale, they can make profits, but lately there haven't been much of those!

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