GM has several suitors from the Middle East interested in the Hummer brand. The General lost $51 billion over the last three years, and is hoping to get at least $15 billion as a result of selling assets and cutting costs.
"We are trying to approach this (Hummer sale) on an urgent basis," states COO Fritz Henderson. "End of this year is a fair amount of time. It can conceivably happen ... but if it takes us to early next year, that is okay, too."
dougtheeng says:
05:47 AM, 09/ 4/08
$51B? wow.
orangutan says:
06:38 AM, 09/ 4/08
Another squandered opportunity from GM.
ateixeira says:
07:34 AM, 09/ 4/08
Let's see Hummer go indy and build a Wrangler fighter, a small off roader.
Just plan on being low volume. Ditch the bling-bling, and go hard core.
brn says:
08:23 AM, 09/ 4/08
It'd be nice if they could sell the product to the Arabs, rather than the company. I suppose they need the money now.
estreka says:
11:07 PM, 09/ 4/08
This really is a great time to sell Hummer. While the products are not in high demand, the company has never been so mainstream. Unlike Land Rover and Jaguar, I imagine GM will get a pretty penny for Hummer.
kurtamaxxxguy says:
01:07 PM, 09/ 5/08
Keep in mind there has been a substantial upsurge in truck sales lately, thanks to the dropping price of gas (same old, same old). So perhaps Hummer is not quite as dead as people think.
firstwagon says:
02:38 PM, 09/ 7/08
I want to care, I really do but I just don't.
Dropping the H1 ended the credibility of the brand leaving nothing but a short run of image trucks. Now that the image isn't cool anymore, they have no core left to keep them going.
If GM can get a few bucks for the remains, go for it.